PIXIES
PREMIERES "RING THE BELL" VIDEO VIA NME.COM
+ ENLISTS BUDDING DIRECTORIAL DUO. WATCH IT HERE
Pair's 2005 Home Video Clip of Pixies Classic "Hey"
Amasses 34-million YouTube Views
When Lital Mizel and Adi Frimmerman filmed a sleepover in Mizel's bedroom back in 2005, lip-syncing and dancing to the Pixies' song "Hey" as a birthday present for Frimmerman's boyfriend, the two had no idea the clip would go viral to the tune of 34-million YouTube views (as of 9/2014) or catapult the two promising filmmakers to internet cult status. Nor, when the two attended the Pixies' show in Israel this past June and went backstage afterwards to meet them, did they ever dream a half-joke of offering their services to make another video clip for the band would be met with a green light.
But both incidents happened. Conceived and directed by Mizel and Frimmerman, the brand new music video for "Ring The Bell," from Indie Cindy (Pixiesmusic), Pixies' first new album in more than 20 years, is available today and can be seen here.
The clip follows two girls (Mizel and Frimmerman) traveling with a supermarket cart, collecting discarded items from the streets. With this "junk" they arrive at their sanctuary in the woods where their "Generation-Y" friends gather to celebrate a kinder, happier, but faded-away world of PacMan, boomboxes, plastic charm bracelets, VHS tapes and cassettes, Care Bears, record players, roller skates, cornrows, mirror balls, round sunglasses and bubble blowers, now replaced by a 24/7, plugged-in mentality.
Explained Mizel, "The way we see it, the song is about that moment of ending, where you look back and long for those moments in a time and place that will soon fade away."
"We were born in the eighties and grew up during a time of rapid technology changes," Frimmerman added. "We got the idea to make a clip about our nostalgic longing for the things that had been replaced and the childhood memories that were attached to them. We also felt connected to the 'Generation-Y' characterization of those eighties-nineties lost kids who hold on to their memories of the past in a fast-changing, anxiety-filled world."
"Ring The Bell" will be serviced to commercial and non-comm AAA radio on September 16. Earlier this year, Pixies' album Indie Cindy entered the Billboard Top 200 Albums chart at #23, also holding the #1 spot on FMQB's SubModern Albums Charts for three weeks. Their track "Greens and Blues" was #1FMQB's SubModern Singles chart for two weeks.
The second North American leg of Pixies 2013 - 2015 global tour kicks off on September 27 in San Diego, CA. Dates are below.
SEPTEMBER
27 Humphreys, San Diego, CA
28 Hollywood Bowl, Los Angeles, CA
30 The Masonic, San Francisco, CA
OCTOBER
2 Revolution Center, Boise, ID
3 INB Performing Arts Center, Spokane, WA
5 MacEwan Hall, Calgary, AB CANADA
6 Shaw Conference Center, Edmonton, AB CANADA
7 TCU Place, Saskatoon, SK CANADA
9 Burton Cummings Theatre, Winnipeg, MB CANADA
11 State Theatre, Minneapolis, MN
12 Orpheum Theatre, Madison, WI
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