(Album artwork by Ouka Lee: download high-res HERE)
Praise for Hinds + A Prettiest Curse:
"A garage rock burner, the fuzzed out track reaches a crescendo with the sing-along chorus: “I’ve been ridin’ solo/Ridin’ solo.” Despite its lonely subject matter, it’s a light track that showcases a band that’s just… fun. No fancy music journalism terms needed." - Rolling Stone (Song You Need To Know)
“Hinds has an excellent grip on its particular brand of hazy, jangly music, and uses the razor's edge between mellow and melancholy to maximum effect. They wield their tools with the easy confidence of beginners without sounding like amateurs.” – NPR Music
“Though recorded in southern Spain, the lo-fi tracks, with lyrics in English, have a distinctly American garage-rock feel.” – New York Times: T Magazine
"..a catchy, noisy, and slightly wry celebration of self-sufficiency..." - The FADER (on “Riding Solo”)
“Leave Me Alone...showcases a knack for better songwriting than a lot of their peers, lo-fi nostalgia that isn't just lazy imitation, and, best of all, a bright future ahead. I'm excited about this band. Get excited, too.” – Vulture
"That revelatory moment when a no-fi indie band has its fifth-dimensional epiphany, this is pure phenomenon; an orgy of tractor-beam noise, block-party chant-pop and lyrics you hope are about masturbation, for the sake of the Star Wars community." - The Guardian (on “Riding Solo”)
"Madrid quartet Hinds is back with their third album, and a bigger sound than ever before." - BUST Magazine
"trading in shambolic garage pop for shinier, synthier dreampop." - Brooklyn Vegan
"Hinds return with their first bit of music since 2018 and [‘Riding Solo’ is] a complete bop. If you forgot about how cool it is to be in a girl band, this group is back as a giant reminder." - Refinery 29
"It’s an incredibly lush and tender soundscape that could easily defrost even the coldest of hearts." - Stereogum on “Come Back and Love Me <3”
“their best work to date." - Paste Magazine (8.5/10)
“the Madrid quartet take a turn towards a cleaner garage pop sound...the tightest LP from the band yet." - Consequence of Sound
"Without a doubt, The Prettiest Curse is some of Hinds’ most pop-leaning work...the punk attitude that initially made fans fall in love with the band is still very much there, and it’s heard in the cool vocal delivery and the explosive, glimmering guitars." - Billboard
Beloved Madrid band Hinds release their glorious beast of a third album, The Prettiest Curse, today on Mom + Pop. On this new record, Hinds take a quantum leap forward as a band and shrug off any remaining lo-fi accusations, finally harnessing the full extent of their pop prowess and unleashing songs which sound bigger, bolder, and more complex than anything they have done before, while still remaining true to their girl-gang, garage rock roots. “We have this incredible job, but it’s really transformed the way we live,” says Carlotta Cosials, explaining the album title. “We know we’re not going to stop, so we’ve decided to embrace it—to see this curse as something pretty.” Featuring songs performed in Hinds’ native tongue for the first time, The Prettiest Curse was produced by Jennifer Decilveo and is positively bursting with life, finding Hinds at their very best yet. Purchase, stream and download the album now HERE.
Hinds’ album was initially postponed due to COVID-19, and the record is now released during a time when all conversations should be focused on the Black Lives Matter movement, dismantling systemic racism, and defunding the police. While the band could not push the release of the record again, they are committed to supporting BLM and are selling a special edition t-shirt, with all net proceeds going to the following four organizations: @BTFAcollective (Black Trans Femmes in the Arts, USA), @ACER (African Career, Education, and Resource, USA), @AMAC (Asociación de Mujeres Africanas en Canarias, ESP), and @SOSracismomadrid (ESP). More information HERE + resources on “Ways You Can Help” HERE. 
Read more / Permalink
