Advertisement Release New Single "The Matador" via Fire Talk Records / Open Tab -- Listen / Share Now

ADVERTISEMENT RELEASE NEW SINGLE  “THE MATADOR” VIA FIRE TALK RECORDS / OPEN TAB LISTEN / SHARE: https://ffm.to/advertisement

Photo By Wrenne Evans Advertisement masterfully reimagine what guitar dominated music can accomplish -- intentionally pushing at the boundaries of what a rock band could or should be in 2021. While they don’t distance themselves from the title of “rock band” itself, they ask what else it might be capable of, injecting the genre with a sense of wide-eyed imagination and witty difficulty. Just after the release of their lauded debut LP, American Advertisement, which NME called “one of the best debut albums to come out of the US in 2020,” and their dynamic Freedom EP, they hit us with new single, “The Matador”. Available today digitally on Fire Talk imprint Open Tab, “The Matador” is all about “being perceived by others as something different than you perceive yourself.” It continues the band’s own cheeky nod to carefree blues and grooves, while the effervescent charm and easy chemistry of the six piece come together to create an inescapably charming and danceable track that serves up a perfect slice of golden hour nostalgia.  LISTEN / SHARE / PLAYLIST “THE MATADOR” HERE RECENT PRAISE FOR ADVERTISEMENT: “an uncommonly melodic brand of vintage sleaze-rock with frazzled grooves and dueling guitars… Most punk bands wait until album number three or four before they start dabbling in Crazy Horse sprawl and citing the Grateful Dead as an influence, but Advertisement’s attitude seems to be, why wait?” - PITCHFORK “Chaotic rock anthems with Stones-sized swagger” - NME “both nostalgic and of-the-moment; nostalgic for the delight in guitar-driven rock and roll” - CONSEQUENCE "Sprawling, proggy" - FLOOD “Advertisement will definitely satisfy those looking for some no-frills rock ‘n’ roll” - NEW NOISE

The Matador Lyrics: Living in the world can be oh-so real With shimmering tap dancers trying to cut a deal That’s why I sit here on a plate like steel And kill all of these hogs running to me lying here But oh, what a dance! You really don’t even ever dance And then the knife goes in I was born a dago in the back of a GTO The pharmacists with needles ended up no-shows All said and done it’s a pretty good deal There only is one option living like we do Ending up a Christian conservative With your whole death ahead of you And find yourself a killer at the nighttime fair But oh, what a dance! You really don’t even ever dance I would say it’s a pretty good deal More About Advertisement: Emerging from the same PNW scene that gave us Milk Music and Gun Outfit, Advertisement quickly grew to become one of the underground’s must see bands known for their elaborate, free performances that’d often feature 6 - 7 members onstage. Advertisement began as an interconnected group of childhood friends growing up on the fringes of the Seattle area. Inspired by the increasingly stark juxtaposition between Seattle’s booming, tech-fueled urbanism and the landscape’s natural beauty, guitarists Charlie Hoffman, Carl Marck, and Ryan Mangione and drummer TJ Main recollected with the intention of creating imaginative ways to escape the endlessly anxiety provoking flow of modern life. With the addition of pianist Jesse Rosenthal, Advertisement’s songwriting process naturally augmented towards an increasingly fluid approach, in which fully fabricated song structures were shunned in favor of the slow development of single ideas through repeated layering. Having relocated to Los Angeles amidst the calamity of 2020, the band is now more eager than ever to continue reimagining what modern life can be. Advertisement: Web, Instagram, Twitter, Facebook