SUGAR share new single, “Keep Looping”

SUGAR SHARE NEW SINGLE, “KEEP LOOPING” U.S. LEG OF LOVE YOU EVEN STILL WORLD TOUR BEGINS IN AUGUST, WITH A SLEW OF SOLD-OUT DATES AND FESTIVAL PLAYS PORTION OF EACH TICKET SALE TO BE DONATED TO THE TREVOR PROJECT LIMITED EDITION COLORED VINYL 7” OF “HOUSE OF DEAD MEMORIES” / “LONG LIVE LOVE” AVAILABLE EXCLUSIVELY ON TOUR STREAM FOR “KEEP LOOPING” AND TICKETS FOR TOUR  AVAILABLE HERE

“...an incendiary and very memorable show...” –Goldmine “The trio play with an intensity and volume that never relents. Mould throttles his Stratocaster as though he caught it breaking into his house.” –Louder “It should come as no surprise that they’re still this good.” –Louder Than War

Today, SUGAR - the iconic alternative rock trio led by Bob Mould alongside bassist David Barbe and drummer Malcolm Travis - share a new single, “Keep Looping.” The track follows SUGAR’s highly acclaimed recent singles “Long Live Love” and “House of Dead Memories,” of which Stereogum said, “'House Of Dead Memories' is lean and mean and efficient, and it keeps layering on catchy new elements, like the shaker that comes in on the chorus, and there’s something beautifully bittersweet about this band, reunited after 30 years, coming back with a new song about trying and failing to move on from old memories. If we’re stuck, at least this is a good place to be stuck."  Of the new track, Mould notes: “Living in SF, I have a love/hate relationship with AI. It’s bringing my City back to life, but at what cost to society and the environment? And do we trust the current regime to do the right thing with this new tech? The new song has more snarl, and the lyrics say it all: A touch of dopamine. The steady beat of the drum. Get used to the constant hum of the Lie.”  “‘Keep Looping’ might be my favorite of the new SUGAR songs. Just like so many other things that quite literally keep looping in my head, this song gets stuck in my brain quite a bit,” says Barbe. “The combination of the intensity of the main riff and the elevation of the bridge checks a lot of boxes for me. As was the case with “House of Dead Memories” and “Long Live Love,” I am stoked for it to finally be unleashed for public consumption.” LISTEN TO “KEEP LOOPING” WATCH THE VISUALIZER With the triumphant European leg of their Love You Even Still World Tour wrapped up, the band is eagerly gearing up for their North American shows, which begin on August 11 in Denver and feature 24 dates across the U.S., including three sold out nights at First Avenue in Minneapolis MN and two shows at Union Transfer in Philadelphia PA, while also hitting Los Angeles, San Francisco, Washington D.C, Boston, New York, and Atlanta, with the final date being October 24 in Athens, GA. A portion of each ticket purchase will be donated to The Trevor Project, the leading suicide prevention and crisis intervention nonprofit organization for LGBTQ+ young people. More information and tickets can be found here. Travis says, “You can't imagine how surreal this whole experience has been so far. The travel, meeting fans young and old...the fact that we are even playing together again. A total thrill.” “Thank goodness for live music,” Mould adds, “It’s been a joy to be on the road with SUGAR. Hardly any phones out. Audiences fully engaged with what’s happening on stage. That makes me hopeful for the future.”

LOVE YOU EVEN STILL 2026 WORLD TOUR U.S. DATES:  Aug 11th | Denver, CO - Mission Ballroom Aug 15th | Seattle, WA - Paramount Sep 10th | Minneapolis, MN - First Avenue [SOLD OUT] Sep 11th | Minneapolis, MN - First Avenue [SOLD OUT] Sep 12th | Minneapolis, MN - First Avenue [SOLD OUT] Sep 19th | Chicago, IL | Riot Fest 2026 Sep 25th | Dana Point, CA | Ohana Festival 2026 Sep 26th | San Francisco, CA - The Warfield Sep 30th | Los Angeles, CA - Palladium Oct 8th | Detroit, MI - Masonic Jack White Theatre Oct 9th | Cleveland, OH - Agora Theatre Oct 10th | Pittsburgh, PA - Stage AE Oct 12th | Philadelphia, PA - Union Transfer [SOLD OUT] Oct 13th | Philadelphia, PA - Union Transfer Oct 14th | Washington, DC - The Anthem Oct 16th | Brooklyn, NY - Brooklyn Steel Oct 17th | Boston, MA - Roadrunner Oct 18th | Hudson, NY - Basilica Hudson Oct 20th | Cincinnati, OH - MCL Pavilion (Indoors) Oct 21st | Nashville, TN - Brooklyn Bowl Oct 23rd | Atlanta, GA - The Eastern Oct 24th | Athens, GA - Georgia Theatre [SOLD OUT]

ABOUT SUGAR: Having already placed his indelible mark on modern music with Hüsker Dü and solo album Workbook, Bob Mould enlisted bassist David Barbe and drummer Malcolm Travis leading to the formation of SUGAR, who made their live debut in early 1992 at Athens, GA’s famed 40 Watt Club. Named by NME as its 1992 Album of the Year, SUGAR’s now-classic debut album, Copper Blue, immediately proved a sensation, earning worldwide acclaim and landmark status for the melodic strength and intensely cathartic popcraft of songs like “A Good Idea”, “Helpless”, and the alternative rock radio hit and MTV favorite, “If I Can’t Change Your Mind”.   With the wind at their back, SUGAR unleashed Beaster in 1993, making a momentous debut at #4 on Billboard’s Heatseekers chart. Though recorded during the same sessions that yielded Copper Blue, the six-song mini-album evinced a more visceral energy and dark melancholy than its predecessor, highlighted by such pulverising expressions of sacrilegious fury as “Judas Cradle” and “JC Auto”. 1994’s second full-length LP, File Under: Easy Listening once again made an explosive arrival, this time landing in the upper reaches of the overall Billboard 200. The album saw SUGAR pushing boundaries yet again on songs like the Americana-tinged “Believe What You’re Saying” and the incendiary “Gee Angel”, tackling a wider range of musical approaches without sacrificing their signature intensity and unrestrained power. Despite their successes, SUGAR called it a day following a Japanese tour in early 1995. A series of live recordings, reissues, and anthologies served to magnify the band’s legacy over the three decades since, confirming SUGAR as incontrovertible masters of high-volume guitar-fuelled rock for the ages. The original members of SUGAR reconvened in June 2025 to record “House Of Dead Memories”, “Long Live Love”, and “Keep Looping” – the first new SUGAR songs in over three decades. # # # CONNECT WITH SUGAR: OFFICIAL | BLUESKY | FACEBOOK | INSTAGRAM | THREADS  CONNECT WITH BOB MOULD: OFFICIAL | BLUESKY | FACEBOOK | INSTAGRAM | THREADS | YOUTUBE