Jewels Gold signs to TikTok’s SoundOn, Announces "Starry Eyes" Single for July 11th I New EP Out This Fall

Jewels Gold Signs to TikTok’s SoundOn Announces New Single "Starry Eyes" Out July 11th EP Out Fall 2025

LISTEN/WATCH & SHARE: Jewels Gold - "Starry Eyes" Presave Today, rising singer-songwriter Jewels Gold announced directly to her vast online following that she has signed to TikTok's music division SoundOn. "It feels incredibly full circle after years of pouring my heart into building a community online and sharing my music, to now be partnering with TikTok, the very platform that’s been such a big part of my journey. I’m beyond grateful for the support and this surreal opportunity to take things to the next level.” She's also shared that her debut single on the label, “Starry Eyes," will be released on July 11th. “If you’ve ever had your heart broken, you know how hard it can be to trust someone again and open up," Gold says of the upcoming track. "When a relationship that you thought would last forever suddenly ends, it can make you doubt if it was ever real. Some people think that they’ll be safer if they put walls up and try to guard their heart, but I believe it takes great strength to be vulnerable, to put yourself out there, and to let love back in. Starry Eyes is about finding the silver lining and remembering that no matter how dark it gets, the stars will shine again.” Gold was an early adopter of TikTok–she started posting on the platform in 2019. Due to her unusually transparent, organic approach to sharing her astonishing talents to a much wider audience, she became one of the platform’s fastest growing female vocal accounts within two years. Her daily TikTok posts have garnered her a deeply engaged and dedicated audience of over 1.2 million followers, propelling dozens of her videos well into the multi-millions; the latest of which, a stunning Lana Del Rey cover which has earned the praise of celebs and even companies such as YouTube, has amassed over 10.5 million views and 1.6 million likes in the span of 72 hours–a true testament to the deep connection she's made with her following. Influenced equally by her parents’ love of Nina Simone, Etta James, Whitney Houston, and Motown, and her youthful exposure to Adele, Amy Winehouse, and Christina Aguilera, Jewels’ potent yet supple, emotive vocals channel a unique old/new mélange of classic soulfulness through an energized Gen Z prism.  Her upcoming EP, which is still being recorded, is akin to a modern orchestra with dynamic vocals, juxtaposing grand cinematic instrumentation with modern production to create an experience that’s timeless yet unmistakably “now.” “I want my music to make people feel like they’re unstoppable – to have that drive, that power, and also just the trust in themselves that they can handle any situation and walk through it with grace.” "Starry Eyes" is set for release July 11th via SoundOn. Jewels Gold - Bio  As perceptions of lifelong singer-songwriter Jewels Gold shift from TikTok covers sensation to ultra-authentic original artist, the effortless elegance she brings to hit songs is now manifesting more than ever in her own material. Having just signed to SoundOn, TikTok’s music division, Jewels’ empowering musical truth is resonating profoundly with millions online. “My family raised me to always know who I was, and I didn’t doubt myself, even when others doubted me,” the powerhouse vocalist explained. “I want to be that support system for others. Whatever’s going on around you, it doesn’t matter; you just have to stay true, on your own path.” Even as a child, Jewels was filling notebooks with songs and writing lyrics on napkins at restaurants or wherever inspiration struck. Musical theater evolved into professional voice over work and her first studio experiences. Having honed her talents at open mics around her native New Jersey, the teen Jewels earned a scholarship to the prestigious Berklee College of Music, leaving after a year to pursue a solo career. Influenced equally by her parents’ love of Nina Simone, Etta James, Whitney Houston, and Motown, and her youthful exposure to Adele, Amy Winehouse, and Christina Aguilera, Jewels’ potent yet supple, emotive vocals channel a unique old/new mélange of classic soulfulness through an energized Gen Z prism. “When you listen to music from the legends and the greats, of course there’s specific imagery, but the lasting impression is a feeling,” she said. “I try to find the perfect balance between something that’s authentic and actually happened but that a total stranger can relate to and resonate with.” Jewels’ early adoption of TikTok in 2019 brought her unusually transparent, organic approach to sharing her astonishing talents to a much wider audience. Within two years she was one of the platform’s fastest growing female vocal accounts, and her daily TikTok posts since – both covers and her own songs – have seen her following soar to over 1.1 million and counting. Jewels doesn’t just sing a song. She interprets classics, puts herself into them and truly feels them. And this rare, innate conviction infuses her own material, creating a visceral human connection that transcends her cultured songcraft and exquisite execution. “I don’t want to just sing the notes and show off a fancy riff,” she continued. “I love to move people with my voice ... to make them cry or have goose bumps or to be happy.” Jewels’ upcoming EP sounds like a modern orchestra with dynamic vocals, juxtaposing grand cinematic instrumentation with modern production to create an experience that’s timeless yet unmistakably “now.” “I want my music to make people feel like they’re unstoppable – to have that drive, that power, and also just the trust in themselves that they can handle any situation and walk through it with grace.” Jewels Gold LINKS TikTok | Instagram | YouTube