Photo credit: Philip Handeland FIRST NEW ARTIST SIGNED TO TOVE LO’S PRETTY SWEDE RECORDS Today, Los Angeles’ artist googly eyes releases “5 More Minutes”, a track she literally wrote while evacuating from the LA fires. This emotionally sweeping electro-pop ballad embraces the thoughts and feelings enveloping an artist's head amongst chaos and unknown. Mastered by GRAMMY-winning Emily Lazar, all proceeds from this track will go to We Are Moving The Needle’s Fire Relief Fund here.
Last September, googly eyes released her debut Starlet EP, a landmark release for not just the artist but her label as well, as googly eyes is the first outside artist signed to Tove Lo’s independent label Pretty Swede Records.
Pretty Swede Records is an independent label founded in 2022 by Tove Lo. To date, Pretty Swede has released Tove’s 2023 LP Dirt Femme and her collaborative 2024 HEAT EP with SG Lewis. googly eyes’ Starlet EP marks the first release by Pretty Swede outside of Tove’s own artist project.
Pretty Swede have signed googly eyes in collaboration with Tove’s longtime collaborators Neon Gold Records, themselves known for a star-studded history of debut releases, from Tove’s own Truth Serum EP in 2014 (featuring “Habits”) to iconic early releases from Charli XCX, Marina & The Diamonds, Christine and the Queens, Ellie Goulding and more.
About We Are Moving The Needle: We Are Moving The Needle is a non-profit working to radically reshape the future of the recording industry. We empower women and non-binary producers, engineers and creators to succeed at the highest levels. We drive equity through scholarships and mentorships that impact creators in the here and now, and shift industry culture through research and advocacy.
It is not a women’s organization—we are an organization working to drive equity for all the creators in the music industry.
Since we started in 2021, We Are Moving The Needle has awarded over $600,000 in scholarships and grants to producers and engineers to attend premier audio workshops and programs around the globe. We Are Moving The Needle builds community for women and non-binary creators around the world. Every scholarship is paired with a mentor: a fairy godmother to help inspire and support the next generation. We Are Moving The Needle has 15 College and University Chapters across the country. We work with student leaders and faculty on each campus to define goals for their community and support the development of programs from masterclasses to mentorship panels with meaningful impact for each student community.
Information on donating to the wildfire fund, applying for a grant, or signing up for our studio access program can be found https://www.wearemovingtheneedle.org/lawildfireresources
https://www.instagram.com/eyesg0ogly/ https://www.tiktok.com/@eyesg0ogly https://googlyeyes.substack.com/
https://www.instagram.com/prettyswederecords/ https://www.instagram.com/neongoldrecords https://www.instagram.com/futures.music/
https://www.instagram.com/wearegoldatlas
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