photo credit: Evan Xiao - Download HERE
CHAII is the genre-bending New Zealand/Persian rapper, producer and engineer pushing a bold creative vision. Her tracks channel southern-Iranian influenced drum patterns while her distinctive vocal delivers a dance floor commanding commentary on millennial social pressures. Today, CHAII announces that she has signed an exclusive global recordings and publishing deal with BMG as part of a broader partnership with Big Pop Publishing, welcoming a number of promising New Zealand artists to the fold. She also announced her debut EP, Lightswitch, set for release on July 10 via BMG / Black Lotus Records.
The artist has previously released her vibrant video trilogy filmed in Oman including debut single “South,” which landed a global sync for internationally renowned luxury brand FENDI for their FENDIVA campaign; “Digebasse” featuring Australian-Nigerian rapper B Wise; and her most recent single “Trouble.” The self-directed videos were filmed guerrilla-style in Oman with a small crew made up of friends and cast of locals as extras, and are the perfect introduction to the Persian rapper’s D.I.Y ethos both sonically and visually. CHAII delivers an electric on-camera performance and showcases striking styling set amongst a Middle Eastern backdrop that hints at where things began for her. Lightswitch will include her Oman trilogy, as well as three new songs that hint at a compelling new direction for CHAII.
This news coincides with CHAII’s launch as the newest face of Spotify’s RADAR campaign, an initiative announced in March this year. RADAR is Spotify’s global emerging-artist program that focuses on helping artists reach the next stage of their careers by highlighting their releases and connecting them with audiences around the world. CHAII is the first New Zealand artist to be supported by RADAR, after the initial announcement featured 36 artists across multiple territories.
“I’m so excited to be signed and teaming up with the amazing BMG family,” notes CHAII. “So happy to announce that my EP ‘Lightswitch’ will be released soon, alongside many more exciting things to come. Lessgo.” Heath Johns, BMG Managing Director Australia, adds “I cannot overemphasize how excited we are about CHAII – she is one of the most talented and charismatic artists I have ever met, and she has a powerful message that BMG will help amplify and take to the world. CHAII has arrived boldly to this party with the Lightswitch EP and she’s not politely knocking, she’s kicking down the door”.
If the strength of her early tracks are any indication, it’s where this young artist is heading that we should be most excited about.
‘LIGHTSWITCH’ EP TRACKLIST
01 - Lightswitch
02 - Nobody Know
03 - Middleground
STREAM “TROUBLE” HERE + WATCH OFFICIAL MUSIC VIDEO
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