BROKEN BELLS “GOOD LUCK” VIDEO LIVE NOW

BROKEN BELLS

“GOOD LUCK” VIDEO LIVE NOW

a sweltering cut… hauntingly timely
– Variance 

The heavy grooving song certainly feels pertinent to our current environment, opening with the lines “The face of evil is on the news tonight/ We see the darkness over light/ But have we really ever lived in better times?”
– Consequence of Sound

[Broken Bells] ponder the bleakness of modern times…  on Soulful new song “Good Luck.” 
– Rolling Stone 

the duo contemplate death and the end of the world over a grooving beat. 
– Billboard 

an upbeat reflective track rooted in the present.
– KCRW’s “Today’s Top Tune” 

Think back, if you can, to September 2019 when post apocalyptic scenarios seemed a little further removed from daily reality, back when “Burton and Mercer… made time to create a masterpiece” (MXDWN) in the form of “Good Luck”…

Well, since then, 2020 has long since said “Hold my beer,” and the ever-prophetic future dwelling duo of James Mercer and Brian Burton, collectively known as Broken Bells, have made a video for that song available in wide release. Previously available exclusively on TIDAL, the “Good Luck” video produced by Ian Blair and directed by Kimberly Stuckwisch and Nelson De Castro, distills the song’s brooding inexorable groove into one young boy’s journey from a troubled existence into the unknown.

In other news, due to the unfortunate mandatory closings of physical retailers, a very limited quantity of the vinyl single is once again available for sale directly via https://brokenbells.kungfustore.com/all-product/good-luck-shelter-7-brk32.html. 

While we await updates on the third full length Broken Bells album (still in the works), the lyrics of “Good Luck” offer up a welcome and prescient note of optimism for these strangest of times: 

“Where will it end? After the twilight, always a sunrise… Good Luck, my friend… In time, it ends”