Introducing Lorg: The solo journey of SALES' Lauren Morgan

INTRODUCING LORG: THE SOLO JOURNEY OF  THE SINGER AND CO-CREATOR BEHIND BELOVED INDIE BAND SALES PASSES THE BATON TO THEIR NEW CHAPTER ON  TODAY’S SINGLE “MARATHONIA” — STREAM Press photo by Dallas Houston   “...a slightly more sleek and sophisticated take on Morgan's signature minimalist indie-pop.”

“The short and delicate track is utterly mesmerizing, thanks to the blend of soft vocals and minimalist electronic production.”

After quietly stepping out as a solo artist in 2024, Lorg today makes a proper introduction to their new chapter with the release of “Marathonia.” The moniker of Lauren Morgan, who was previously known as half of the beloved indie band SALES, Lorg is the product of the creative spirit never allowing self-doubt to tie it down for too long.  Glistening and minimalist, yet electronically accessorized at the right moments, “Marathonia” arrives as Lorg recently made the move from Asheville, NC to Brooklyn, NY. A song about change and running in an era of upheaval, the ground is cleared for new roots to take hold — Stream. “My closest friend was moving away to NYC around the time my relationship was feeling out of reach/doomed,” shared Lorg. “I felt like the two people I really wanted around were not there anymore. Brings a little tear to my eye even now. I wrote this song for Daniel — athletic, self-assured, a beam of light. For the lyrics, I imagined going on a run with him. I’ve never been a great runner and I hope when I die whoever is on the other side gives me a good reason for that. Ever since we met, Daniel and I were fast friends and this song came out of me 100 percent complete. Songs like these give me energy for 10 more.”  Speaking to the recording process, Lorg said, “I enjoy using the Ableton drum kits and this song features a silly sound– “Beatbox Quashes” on the Subtle Electronics Kit. Sometimes you think you’d never use a sound ever and other times you think, ‘hey, i’ll build an entire song around this.’ The jangly sustained intro chords kind of made me feel like Big Star for a moment. In the studio this song got some proper embellishments. But I always like to keep the feeling of the recording from my home studio. Three cheers for the stark beauty of a guitar plugged straight into your computer.” “Marathonia” single artwork by Marcyanne K  ABOUT LORG: Lorg is the solo journey of the singer and co-creator behind the music project SALES, Lauren Morgan. It is the counterspell to a powerful curse that had befallen our intrepid hero, placed upon them by forces unseen, yet powerful. For years our hero, the eponymous Lorg, trekked silently through the lands of shadow, came up against (and ultimately befriended) the monstrous twins of Doubt and Despair, fled through the valley of unknowing, and scaled the oracle’s mountain–where it is said that upon that highest peak, your true self shall be revealed. For better or worse. Well, dear reader, obviously it was for the better, as they woke upon a vista of glory, and such an expansive interiority was revealed unto them that they could feel the bindings of their curse fraying, and bits of what could only be referred to as “spiritual muck” began to slough off. Was it a dirty business? The realm of magic and spirit often is, and if you didn’t know that, consider this a warning. Lorg, having arisen victorious from the clutches of an ancient enemy, brought forth this most potent of talismans — this album — wrought with great care and attention from the depths of their musical quest, for you to absorb its residual effects. Listen with an open heart for optimal counterspell effectiveness. ### For more information on Lorg, please visit: Website | Instagram | YouTube | Spotify | Apple Music | Bandcamp