Photo credit: Axel Ahlgren
“Cobrah is the dominatrix of the digital underground” Dazed Magazine
“The queer latex-clad sensation that's been filling the erotic club anthem-shaped void we didn't even know we had in our lives” PAPER
“Experimental and boundary-pushing” OFFICE
“Cobrah has always been a rule breaker…Now, she’s bending pop music into new and unexpected shapes…an underground pop icon” GAY TIMES
“The most perfectly poisonous electro-pop on the planet” TMRW
Torn PRE-ORDER: https://cobrah.lnk.to/TornAlbum
“Hush” WATCH: https://youtu.be/y5lkWEJ1fU8?si=jn7tf66Z-qdQy2i6 LISTEN: cobrah.lnk.to/Hush
(Jan 30th, 2026) - Experimental pop provocateur Cobrah is back to announce her debut album Torn due March 6th via Atlantic Records. Written and creative directed entirely by Cobrah herself, Torn matches her most vulnerable songwriting yet with cutting vignettes of provocative grandeur and high-impact production. With catwalk-ready basslines, clashing electronics, and hushed vocals, Torn is a multidimensional self-portrait that’s at once raw and theatrical. Cobrah shares, “With Torn, I am way more ‘me’ as a person, the songs pull from my real life. It’s a little bit scary. I love doing characters. I love making things up and being extreme - and I’m still doing that on this album - but I’m also peeling it all off and presenting my real self as a character.”
Alongside the album announcement, Cobrah shares new single “Hush.” The track captures the charged early moments of attraction on the dancefloor, where desire is communicated through glances and proximity rather than words. The single arrives alongside a sultry music video that captures the song’s simmering sexual tension. “It’s about meeting someone in the club — that early phase where you can’t really talk, but everything is suggestive,” Cobrah says. “The song has that energy of holding back, of give-and-take.”
The album release lands ahead of Cobrah’s debut Coachella performance this April, building on the momentum of her Gag Ball Halloween shows last fall and hinting at full North American tour routing to be announced soon. Torn sees Cobrah stretching herself vocally, an even sultrier evolution from the sexy sing-speak she showcased on earlier bangers that goes hand-in-hand with her newfound emotional vulnerability. “I have a melodic language that I haven’t used before until now,” Cobrah says. “Before it was too personal for me to show it, I didn’t feel strong enough.” With her exacting sense of curation, Cobrah invited back her trusted collaborators Isac Hördegård and Hannes Roovers, whom she’s been working with since her debut 2019 single “IDFKA”- while also branching out by working with the likes of Illangelo (the Canadian producer best known for his work with the Weeknd), Machinedrum (the longtime California experimentalist), and Tove Burman (who co-wrote Rosalía and Lisa’s hit “New Woman”).
A multidisciplinary artist originally from Gothenburg, Sweden, Cobrah emerged from Stockholm’s underground fetish scene, channeling its energy into a bold and boundary-breaking pop vision. Her 2019 debut EP ICON introduced her subversive aesthetic and led to the launch of her label GAGBALL Records, while the breakout hit “IDFKA” earned a Swedish Grammis nomination for Music Video of the Year. 2021’s self-titled COBRAH EP—praised by NME as “a self-assured slab of sexy, celebratory wonky-pop”—and 2023’s SUCCUBUS EP, which won the Swedish Grammis for Electro/Dance of the Year, solidified Cobrah as one of Europe’s most forward-thinking pop artists. Her reimagined SUCCUBUS XXXTENDED featured Amanda Lepore, Ayesha Erotica, and VTSS, and her acclaimed Boiler Room set in London further underscored her reputation for immersive, high-concept performance.
Beyond music, Cobrah’s influence spans fashion and film. She has attended New York and Paris Fashion Weeks for designers including Dilara Fındıkoğlu, Dion Lee, and Matière Fécale, and her music has appeared in campaigns for Jean Paul Gaultier, Mugler, Lancôme, and Viktor & Rolf. Most recently, her single “BRAND NEW BITCH” featured in Yorgos Lanthimos’ 2024 film Kinds of Kindness and its official trailer.
Known for her genre-defying artistry and one-of-a-kind live performances, Cobrah’s forthcoming debut album is sure to cement her reputation as one of pop’s most fearless innovators. | 
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