V**GRA BOYS, SNS & ADIDAS ORIGINALS PRESENT THE SNS GT II “VIAGRA BOYS EDITION”
Stockholm punks the V**gra Boys and SNS have announced a sneaker: a collaboration between adidas Originals, Sneakersnstuff (SNS), and Vgra Boys. The result is the SNS GT II “V**gra Boys Edition,” a sneaker born somewhere between a basement gig, a football terrace, and a fever dream. The story goes like this: V**gra Boys found a container full of SNS GT IIs and, under the watchful (and possibly delusional) eye of Shrimptech Enterprises, decided to counterfeit them to make back the money they’d lost on gambling and bad investments. A tale as old as time.
A meeting of two Stockholm originals—one known for sneakers, the other for chaos—this project celebrates homegrown mischief at its finest. The collaboration came together naturally, with SNS, adidas Originals, and V**gra Boys all wanting to create something that felt both unhinged and unmistakably Swedish.
The upcoming SNS GT II “Viagra Boys Edition,” at first glance, looks clean and classic. But like any good Swede with a dark sense of humor, the details tell another story. Hidden messages and “if you know you knows” are littered throughout: one side reads Viagra Boys, the other SNS GT II; the heel tabs together spell out Never Ending Vicious Cycle; inside, a Shrimptech Enterprises “sample stamp” nods to the fictional corporate chaos that started it all. The sockliner carries a Viagra Boys Anxiety print, and each pair includes three sets of laces: white, neon, and black - because indecision is so punk.
Constructed with a soft tumbled leather base, velour suede overlays, premium leather lining, and vintage-style laces, the shoe pairs its green interior with SNS & Viagra Boys branding and comes packaged in a special-edition SNS GT II box featuring a VB sticker. A sneaker that feels familiar until you look closer, where you’ll find plenty of hidden messages. This is the last SNS GT II in the GT II saga, and we all know great things come in eight.
Earlier this year, V**gra Boys released Viagr Aboys, their fourth album and first via their newly launched Shrimptech Enterprises label, co-produced with longtime collaborator Pelle Gunnerfeldt. The album channels their signature mix of sharp humor and self-aware absurdity, recently brought to late-night TV with a raucous performance on The Daily Show, along with a couch interview from vocalist Sebastian Murphy. The band just wrapped the North American leg of their sold-out tour, which kicked off at Coachella and concludes with their biggest hometown show to date at Stockholm’s Avicii Arena later this month.
The SNS x adidas Originals x V**gra Boys GT II “V**gra Boys Edition” releases November 22, with a Stockholm pre-release at SNS Stockholm on November 21. More info to come. Available exclusively through all SNS locations and online at sneakersnstuff.com.
About Sneakersnstuff (SNS):
Founded in 1999 in Stockholm by Erik Manzano Fagerlind and Peter Jansson, SNS is a global retail and cultural brand recognized for its curated selection of sneakers, lifestyle apparel, and exclusive collaborations. With flagship stores in Paris, London, Berlin, and Stockholm, and online availability across the U.S., SNS continues to blend local influence with international reach—creating space for creatives, underground movements, and global perspectives.
Photo Credit: Fredrik Bengtsson (hi-res)
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