Canadian duo SOFTCULT return with "Pill To Swallow"

SOFTCULT RELEASE NEW SONG "PILL TO SWALLOW" CLICK HERE TO LISTEN NORTH AMERICAN HEADLINING TOUR KICKS OFF MAY 29; TICKETS ON SALE NOW NEW DATES ANNOUNCED IN EUROPE AND THE UK THE TWIN DUO RECENTLY WRAPPED PRODUCTION ON THEIR HIGHLY-ANTICIPATED DEBUT FULL-LENGTH RIYL: SLOWDIVE, NARROW HEAD, SWEET PILL, RIDE

photo by Kaylene Widdoes

The buzzy, Toronto-based sibling duo behind Softcult redefine what it means to be a modern grunge band with their new song "Pill to Swallow" –– a striking first transmission from their just completed debut full-length. The track is peak Softcult––a searing, shoegaze anthem that confronts our world's most uncomfortable truths with an almost-eerie clarity. At their core,  this is a band with something to say and every intention of it saying it loud.  The band says of the track: "Pill To Swallow is a rallying cry for everyone feeling particularly exhausted and burned out by the current state of the world. It’s a reminder to keep pushing for and believing in positive change. As impossible as it can feel sometimes, we can’t allow the current social and political climate to jade us. Even when we feel hopeless and disenfranchised, we can’t slip into apathy or we let the oppressors win." While details on the forthcoming album remain under wraps, Mercedes (she/her) and Phoenix (they/them) Arn-Horn describe it as a journey towards self-empowerment –– a means of tracing the path from trauma to personal rebirth. It's the culmination of six months of intense, independent work in their home studio; an entirely self-produced project that showcases both their artistry and multi-dimensional talent.

click here to view "Pill to Swallow" music video

This new track is followed by a North American headlining tour that kicks off late May and serves as a launching ground for the band to test out some of the new material live.  "We're excited to finally play some new songs, especially at a time when the need for community, equality, and solidarity is more important than ever," they explain.

North America: Thursday, May 29 – Hamilton, ON / Canada – Bridgeworks Friday, May 30 – Toronto, ON / Canada – The Axis Club Saturday, May 31 – Ottawa, ON / Canada – The 27 Club Sunday, June 1 – Montreal, QC / Canada – L'Escogriffe Tuesday, June 3 – Guelph, ON / Canada – Sonic Hall Wednesday, June 4 – London, ON / Canada – Rum Runner Friday, June 6 – Detroit, MI / USA – The Sanctuary Saturday, June 7 – Chicago, IL / USA – Cobra Lounge Sunday, June 8 – Columbus, OH / USA – Skully's Tuesday, June 10 – Nashville, TN / USA – The End Wednesday, June 11 – Atlanta, GA / USA – Purgatory / Masquerade Friday, June 13 – Tampa, FL / USA – Crowbar Saturday, June 14 – Orlando, FL / USA – Conduit Sunday, June 15 – Jacksonville, FL / USA – Jack Rabbits Tuesday, June 17 – Carrboro, NC / USA – Local 506 Wednesday, June 18 – Washington, DC / USA – Black Cat Thursday, June 19 – New York, NY / USA – Bowery Ballroom Saturday, June 21 – Philadelphia, PA / USA – The Foundry Sunday, June 22 – Boston, MA / USA – The Middle East Europe with support from Glazyhaze: Monday, November 17 – Berlin, Germany – Badehaus Tuesday, November 18 – Cologne, Germany – Helios37 Wednesday, November 19 – Haarlem, Netherlands – Patronaat Thursday, November 20 – Paris, France – Supersonic Records UK with support from She's Green: Saturday, November 22 – Glasgow, United Kingdom – King Tut's Sunday, November 23 – Newcastle, United Kingdom – The Grove Monday, November 24 – Manchester, United Kingdom – Manchester Academy 3 Tuesday, November 25 – Nottingham, United Kingdom – The Bodega Thursday, November 27 – Leeds, United Kingdom – The Key Club Friday, November 28 – Cardiff, United Kingdom – Clwb Ifor Bach Sunday, November 30 – Southampton, United Kingdom – The Joiners Monday, December 1 – Bristol, United Kingdom – Exchange Tuesday, December 2 – London, United Kingdom – The Dome