REGISTER FOR ACCESS TO PASSES PASSES ON SALE FRIDAY, FEBRUARY 7th AT 11AM PT VIA LA.HITCFESTIVAL.COM
(February 4, 2025) - 88rising, the pioneering and internationally-renowned music and media company globally amplifying Asian talent and culture, and Goldenvoice, the leading West Coast concert promoter, announces the 2025 edition of Head In The Clouds Music & Arts Festival. The festival returns to Brookside at The Rose Bowl in Pasadena, CA on Saturday, May 31st and Sunday, June 1st. Passes go on sale this Friday, February 7 at 11 AM PT via LA.HITCFESTIVAL.COM. Register now for access. Payment plans are available for a limited period of time. Festival passes can be purchased HERE.
Head In The Clouds has brought its unique programming to New York City, Jakarta, Manila and China in recent years and now returns home to Los Angeles where it will serve as a celebration of Asian-centric music, art, and cuisine. Described by Rolling Stone as a “who’s who’ of top Asian talent,” HITC brings its biggest lineup yet with headliners G-Dragon, 2NE1, Dean, DPR Ian, Rich Brian, Porter Robinson (DJ Set), a highly anticipated Higher Brothers reunion, The Magic Show?!? and 88rising’s 10-Year Anniversary Finale.
HITC marks G-Dragon’s exclusive 2025 North American Festival performance. One of the biggest global stars who has transcended K-pop, G-Dragon, will be joined by other notable superstars of the genre 2NE1, the pioneering and highly influential K-pop girl group, and Dean, the Korean RnB phenom. Other highlights include DPR Ian, the Australian-born singer who has become one of the world’s most streamed K-pop solo artists; Rich Brian, the 88rising-signed rapper and singer; and the long-awaited reunion of Higher Brothers, the Chinese rap group who became one of China’s biggest musical exports; a mysterious set titled “The Magic Show !?!” which calls to mind a certain similarly titled smash album; and the always-anticipated 88rising finale set which promises to bring together a host of artists from across the label’s 10 year history. In addition to the music, food curation will be led by MAMA’S NIGHTMARKET who will showcase a variety of Asian food vendors from across the diaspora.
Celebrating its 10-year anniversary, 88rising has become one of independent music’s biggest success stories. Against all odds, they rose from humble beginnings to be the preeminent global record label and media company focused on Asian culture. They broke down barriers as the first label to have an Asian artist top Billboard’s Hip-Hop/R&B chart, the first label to launch an all-Asian radio channel in North America, and the first and only label to have their own slot on Coachella’s infamous main stage. 88rising has also made forays into film, executive producing and curating the soundtrack to Shang-Chi and the Legend of the Ten Rings - Marvel Studios’ first Asian-American superhero. And later continuing its big screen endeavors with Jamojaya which premiered at the 2023 Sundance Film Festival starring multi-hyphenate Rich Brian and was executive produced by 88rising founder & CEO Sean Miyashiro. The label is home to leading artists Joji, Jackson Wang, NIKI, Rich Brian, and more.
2-Day GA passes start at $300 and VIP passes start at $450. No added fees at checkout. Prices include all service fees & taxes. 1999 Club pricing is $800. Experience the 1999 CLUB at Brookside: the best festival experience featuring an indoor air-conditioned hideaway, adjacent parking, private entrance, festival concierge service, upfront stage viewing, food and beverage tastings, and more. The 1999 CLUB pass provides an abundance of the top offerings the festival has to offer.
Wildfire Relief & Recovery Efforts: In partnership with the Rose Bowl Operating Company, Goldenvoice Pasadena festivals including Head in the Clouds have donated $250,000 to the Eaton Fire Relief & Recovery Fund. This fund offers flexible support to local nonprofit organizations actively responding to the fires. Those interested in donating on their own can click here for more details.
Sponsors and Brand Partners: Festival sponsors and brand partners include Honda returning to present the Honda Stage, Johnnie Walker Blended Scotch Whisky, Coca-Cola, Casamigos, Red Bull, Tide, Chi Forest, DRIP, BeatBox and LA Metro.
HITC LA HEADLINERS - IN BILLING ORDER
G-Dragon 2NE1 Dean DPR Ian Rich Brian Porter Robinson Higher Brothers THE MAGIC SHOW?!? 88rising’s 10-year Anniversary Finale
HITC LA SUBHEADLINERS - IN ALPHABETICAL ORDER 4EVE ARMNHMR Bixby DPR Artic DPR Cream Jonah Love Karri Milli Miso Number_i PIAO PISCEE Seiji Oda SF4AM Stephanie Poetri Sunkis Tabber WANG OK Warren Hue Xin Liu Youha Yung Kai YY
Connect with Head In The Clouds Festival: Website | Instagram | TikTok | X | Facebook
Connect with 88rising: Website | Instagram | X | TikTok | YouTube | Facebook
Connect with Goldenvoice: Instagram | Facebook
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