Yaya Bey by Nikita Freyermuth
What the press is saying about Yaya Bey & Ten Fold:
"Bey has created a seat for herself at the proverbial table, where many artists seek a chair" ESSENCE
"One of the most calculating soul artists working" NPR
"Relaxed but not reluctant" The New York Times
"a boogie awakening" New Yorker
"Creating a nightclub atmosphere in the daylight" Rolling Stone
"By Ten Fold’s end, it’s clear that creativity is a life-affirming superpower" SPIN
"career day" WATCH: https://yaya-bey.lnk.to/ten-fold/youtube
Ten Fold https://yaya-bey.lnk.to/ten-foldPR
(June 4, 2024) - Following the release of her widely lauded album last month, Yaya Bey shares a new video for "career day." Like the intricately imagined Ten Fold visuals released before it, the video for "career day" finds Yaya expressing herself wholeheartedly in a multi-panel testimonial, triumphantly planting her flag that she's steadfast and confident in the person she's grown up to be. Yaya has served as each visual's creative director, co-director and stylist.
Ten Fold has been met with an overwhelming amount of critical praise, including being awarded Pitchfork's Best New Album in a glowing review, Elle, ESSENCE, and Paste Magazine, who described the album as "Bey's most liberating music to date." VIBE Magazine called Ten Fold "a vibrant albeit vulnerable portrait of what it means to be an artist today." Yaya also performed one of the album's standout singles “me and all my n****s” in her stunning NPR Tiny Desk concert.
On Ten Fold, Yaya brings her unadulterated truth to the forefront, with the faith that music is her calling and that the world will receive her truth and she’ll reap the fruits of her and her family’s labor tenfold. Her new LP is definitive, harkening back to aspects of her past while examining the future of the world around her. Over rapturous production from Corey Fonville (of Butcher Brown), Karriem Riggins, Jay Daniel, Exactly and Boston Chery, Yaya delivers a free-spoken masterpiece that speaks to the intricacies of persevering through a year punctuated by grief and loss, life-altering milestones and everything in between.
Yaya just recently wrapped a series of album release shows, bringing her electric live presence, which Rolling Stone likened to Nina Simone and Roberta Flack, to Brooklyn, DC, Los Angeles and Philadelphia. Yaya will also be embarking on a North American and European festival run throughout the Summer, before returning to Europe for a headline show in London at Lafayette on November 18th. Tickets available HERE.
Check out the "career day" video above, find remaining show details below and stay tuned for more from Yaya coming soon. | 
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