NINA NESBITT UNLEASHES NEW SINGLE & VIDEO, ‘LIFE’S A BITCH’ – OUT NOW

NINA NESBITT UNLEASHES NEW SINGLE & VIDEO, ‘LIFE’S A BITCH’ – OUT NOW

WATCH | LISTEN “LIFE’S A BITCH”   Nina Nesbitt returns today with “Life’s A Bitch,” the follow up to her sun-kissed pop anthem "Summer Fling," which Consequencelauded as “the perfect summer fever dream,” with BUSTLE hailing Nina “a bonafide force in the pop universe.”   Listen to “Life’s A Bitch” HERE.   Written by Nina and Swedish production duo Jack & Coke (Charli XCX, Carly Rae Jepsen, Tove Lo and Astrid S.), “Life’s A Bitch”finds Nina mixing her alt-pop modernity with some nostalgic, throwback synth-pop. Her softly enunciated vocal barely pauses for breath as she touches upon all of the minor joys and frustrations that come with the rich tapestry of life. Ultimately, however, the luminous hook concludes that the positives make the struggles worthwhile. As Nina sings, “I don’t let it get me down / Life’s like a bitch, I hate her but I love her.”   Speaking about the new track, Nina reveals, “‘Life’s A Bitch’ is an ‘80s inspired, post-2020, driving-your-car-through-a tunnel-at-night song. A ‘dancing while crying, and smiling through the tears’ moment. It’s about the unpredictability of life, the ups and downs, being your own worst enemy and your own best friend. The chorus is an empowering mantra for powering through the turbulence of life.”   Also released today, the official music video for “Life’s A Bitch,” written with collaborator (and director) Wolf James, expertly blends elements of horror with a comedic twist. Perfect Nina hits the road in her getaway car, leaving her worries behind. As she speeds along she passes a familiar looking woman asking for help. Nina ignores the sign and continues on, pretending everything is ok. And that's when she learns she cannot outrun herself. On a deeper level, the video refers to when we ignore our red flags until we are forced to face up to our problems. This is a story about how our dark side needs to be embraced, not escaped, and only when we face our inner horrors, can we live fully as ourselves. We learn that we must make friends with our demons. The parts of ourselves we fear need to be acknowledged not hidden in favor of the perfect image.   Watch the official video for “Life’s A Bitch” HERE.   In other news, earlier this year, Nina was included in an international campaign with Tiffany for their new Rose Gold perfume. It features her modernist take on The Beatles’ classic “All You Need Is Love.” Watch the ad HERE.   Nina Nesbitt’s critically lauded 2019 US debut album, ‘The Sun Will Come Up, The Seasons Will Change’, raised the bar for the singer, songwriter and producer as she emerged from a rising prospect to an artist with a global reputation. The album amassed a staggering half-a-billion streams (including for the now classic “Loyal To Me” which was Top 10 most added at Top 40 radio) and propelled her into Spotify’s top 500 artists in the world. Earning acclaim from the likes of Marie Claire who praised the album for its “Joyful, dance-y pop with wrenching indie ballads, displaying a newfound maturity in the…songwriting,”  and Billboard Magazine who hailed it "an iridescent work of pop mastery, showcasing Nesbitt’s proficiency as a songwriter, vocalist and producer,” with V Magazine proclaiming, “’The Sun Will Come Up’… captures the precise moment an artist finds herself blossoming into a full-blown pop star.”   Nina also shares an ongoing mutual appreciation with Taylor Swift, who namechecked Nina as one of the “newer faces in our music industry whose work I absolutely love” during her Woman of the Decade Award acceptance speech at Billboard’s Women in Music Event. Taylor had previously twice highlighted Nina on her personally curated playlists. Her following on social media also exploded, gaining over 620,000 followers at TikTok during lockdown for her mix of home-filmed performances, musical experiments, and other engaging content.   She now follows that sensational career rebirth with two incredible new songs, “Life’s A Bitch” and “Summer Fling”, both of which set her up for even greater things.   After debuting in 2014 with the acoustic-leaning album ‘Peroxide’, Nina found herself at a crossroads in 2017. The dilemma was simple: focus on her own career as an artist, or continuing writing songs for other artists? (“Is It Really Me You're Missing” was, at one point, destined for Rihanna). The success of the self-produced “The Moments I’m Missing” gave her the confidence to keep those songs for herself, which she capitalized upon with “The Best You Had”. The campaign for ‘The Sun Will Come Up, The Seasons Will Change’ was a huge success and rich reward for a project Nina crafted with full creative control and that was written primarily in her bedroom. It was later expanded into a deluxe edition, ‘...& The Flowers Will Fall’.   The campaign also opened up countless collaborations, from dance acts Deacon ("Long Run"), NOTD ("Cry Dancing") and R3HAB ("Family Values"), to singer-songwriters Sasha Sloan and Charlotte Lawrence ("Psychopath") and global stars Jonas Blue ("Desperate") and Sigala ("Somebody"). A particular highlight was teaming up with Ranji and WHITENO1SE. The duo had remixed "The Moments I’m Missing" and dropped it at Ultra Music Festival, the reaction being so big that Nina subsequently joined them at a show in Mexico City in front of 20,000 people. Nina started 2021 by performing as a special guest at Liam Payne’s livestream event ‘LP Show Act 4’. In addition to her own set, she also joined him for the duet “For You”.   Building on the hard-won success of ‘The Sun Will Come Up, The Seasons Will Change’, “Life’s A Bitch” and “Summer Fling” before it, offer the first taste of more new music to come.   “Life’s A Bitch” is out everywhere now.

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