9/07/2021

New Zealand's Yumi Zouma return with "Give It Hell"; new song out today

NEW ZEALAND’S YUMI ZOUMA RETURN WITH “GIVE IT HELL”
 
NEW SONG OUT TODAY - LISTEN
 
EUROPEAN TOUR BEGINS MARCH 2022
“Yumi Zouma's chemistry remains undeniable.”
NPR
 
“Three EPs and full-length records in, Yumi Zouma sound fresh as ever.”
PASTE
 
“Plush...pillowy dream-pop."
THE FADER
 
“Sonic vibrancy that feeds the soul.”
EARMILK
 
“Swoon-inducing electro-pop.”
KEXP
 
 
New Zealand’s alternative pop quartet Yumi Zouma shares their brand new single “Give It Hell,” mixed by Ash Workman (Christine & The QueensMetronomy) and mastered by Antoine "Chab" Chabert (AirDaft Punk). The song is accompanied by a lyric video and comes with the announcement of the band’s tour that starts March 17 in Birmingham, UK, and makes their way across Europe, ending in Warsaw, Poland on April 4.
 
“Before we went on stage for the only show we would play on our sold-out 2020 US tour, we held each other tight,” says Josh Burgess. “Fighting back the tears, someone said, ‘let's give it hell tonight’. The next day, Truth Or Consequences was released. We drove to New York, took some photos, and dispersed back to our homes in the US, UK, and New Zealand. We haven’t been in the same room since.
 
“To 'give it hell' is one of the strongest ways to stay present. Throwing yourself entirely into something, knowing it’s all you can give – it can be equal parts rewarding and humbling.
 
“This song encapsulates us digging deep, pushing through self-doubt, and being grateful for the purpose and process of making music together. Especially when it’s hard and feels futile. In the spirit of staying present, we wanted to release this song NOW, and not wait for any other moment than this one.”
 
YUMI ZOUMA ON TOUR 2022
03/17 - Birmingham, UK @ The Sunflower Lounge
03/18 - London, UK @ Lafayette
03/19 - Manchester, UK @ Yes
03/21 - Dublin, Ireland @ Whelan’s
03/22 - Glasgow, UK @ King Tut’s
03/24 - Paris, France @ Le Hasard Ludique
03/25 - Brussels, Belgium @ Botanique
03/27 - Amsterdam, Netherlands @ Melkweg
03/28 - Hamburg, Germany @ Turmzimmer
03/29 - Copenhagen, Denmark @ Ideal Bar Vega
03/31 - Stockholm, Sweden @ Obaren
04/01 - Oslo, Norway @ Krxsset
04/03 - Berlin, Germany @ Burg Schnabel
04/04 - Warsaw, Poland @ Praga Centrum
 
ABOUT YUMI ZOUMA:
​​Originally created as a long-distance project between friends online, Yumi Zouma is a collaboration drawn from around the world, with members based in New York City, London, and their home of New Zealand.
 
The self-produced quartet have honed their craft of delicate pop tapestries by way of emailed home recordings, resulting in records such as 2020's acclaimed Truth or Consequences, lauded by FADER as "shimmering nostalgia-pop.”
 
However, on the fearless new single "Give It Hell," singer Christie Simpson issues a call of resistance amongst the chaos of our modern age. The song, which was recorded over remote sessions undertaken throughout 2020, showcases an expanded sonic palette of live drums, grand pianos, orchestral strings, and woodwinds revealing a cacophonous glimpse of the band's fourth and most formidable album yet, out early 2022.
 
For more information about Yumi Zouma, visit their website or connect with them on social media @yumizouma.
Photo credit: Nick Grennon / L to R: Olivia Campion, Christie Simpson, Charlie Ryder, and Josh Burgess 
 
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