Credit: Ford Fairchild
LISTEN TO NEW SONG AND PRE-ORDER ALBUM, HERE: https://click.ees.link/standformyself
STAND FOR MYSELF TO BE RELEASED VIA EASY EYE SOUND,
ON JULY 30
 “Vibrant… Simmering guitar to full-on arena rock.” - Rolling Stone
“Yola’s sophomore effort buzzes with the impassioned energy of an artist finally holding the reins to her career.” AVCLUB
“Yola won’t let genre barriers — or anything else — stand in her way.” - Stereogum Thursday, July 1 - Today, Yola released the video for “Starlight,” a smoldering slice of symphonic soul and the latest single from her anthemic new album, Stand For Myself, which will be released via Easy Eye Sound on July 30, 2021.
The romantic visual is directed by Ford Fairchild. Set against a beautiful late night neon cityscape, we watch and wait until we witness Yola’s moment of connection. Discussing the video, Yola stated, “I wanted to put something into the world that showed people what my dating life is like now. I’m currently single, yes, but I’m not neglected or some soulless sex robot. The volume of media dedicated to showing dark skinned Black women having a nice normal time in romantic situations, be it true love or just dating, is still lacking in my opinion.”
Discussing the sex positive message behind the song, Yola stated, “Starlight” is a song about looking for positive physical, sexual and human connections at every level of your journey towards love.”
Adding, “The world seems to attach a negative trope of cold heartlessness to the concept of any sexual connection that isn’t marriage, this song looks through a lens of warmth specifically when it comes to sex positivity. Understanding the necessity of every stage of connection and that it is possible for every stage of your journey in love, sex and connection to be nurturing. Temporary or transitory doesn’t have to be meaningless or miserable. In the right situations every connection can teach us something valuable about who we are, what we want and what is healthy.”
Stand For Myself reflects on Yola’s belief in the possibility of paradigm shift beyond the mental programming that creates tokenism and bigotry, which have deeply impacted her personal life and professional career. It has also been hailed as a singular sonic shift, with publications including Billboard who included “Diamond Studded Shoes” in the best songs of 2021 so far, and proclaimed her a “powerhouse vocalist.” The Root described Yola’s “brassy twang” as “both fun to listen to and resonates deeply within the soul because of the power it holds” and CMT described Yola’s new sound as a mix of “soulful, rootsy, and wholly countrified rock.” Diamond Studded Shoes also peaked at number 1 on the Americana radio chart.
Produced by Dan Auerbach, the album traces a musical thread to Yola’s most eclectic musical inspirations. From the seminal albums Yola discovered via her Mother’s 70s record collection, to her love of eclectic British radio, which featured a fluid mix of rock, 90s neo soul, R&B and britpop—all which soundtracked her childhood and teenage years in Bristol, England. Yola experienced prejudice throughout her childhood and career and navigated these experiences, as well as homelessness in London and stress-induced voice loss to launch her solo career in 2016. She achieved breakout success with her debut album, Walk Through Fire, which landed her four GRAMMY® nominations including Best New Artist, critical acclaim and fans from Elton John to Mavis Staples.
Yola recently performed at Love Rock’s annual charity event in New York alongside Gary Clark Jr and Bon Jovi and will be one of few artists to perform at both Newport Folk and Newport Jazz in the same year, when she joins the lineup of both events this summer. She will also be performing dates with Chris Stapleton on his rescheduled tour in 2021. She will co-headline Orville Peck’s Rodeo at Red Rocks and headline The Ryman Auditorium in 2022. For more information and tickets please visit: www.iamyola.com
Stand For Myself is Magnolia Record Club's Record of the Month for July. Subscribe before July 31 and receive an exclusive purple and clear splatter version of the album. Use the code DIAMOND at checkout to get $10 off a 3-month membership. http://magnoliarecord.club
Tracklist:
1. Barely Alive
2. Dancing Away In Tears
3. Diamond Studded Shoes
4. Be My Friend
5. Great Divide
6. Starlight
7. If I Had To Do It All Again
8. Now You’re Here
9. Whatever You Want
10. Break The Bough
11. Like A Photograph
12. Stand For Myself
Live dates include:
2021
July 2 - Ride Festival
July 22 - Red Rocks Amphitheatre, Morrison, CO - w/ Orville Peck
July 23-July 25 - Newport Folk
July 30-Aug 1 - Newport Jazz
Aug 6 - Hinterland Music Festival
Aug 7 - DTE Energy Music Theatre. Clarkston, MI - w/ Chris Stapleton
Aug 21 - Globe Life Park. Arlington, TX - w/ Chris Stapleton
Aug 22 - Outlaw Music Festival - Austin360 Amphitheater
Sep 4 - Jazz Aspen Snowmass
Sep 10 - Bristol Rhythm & Roots Festival
Sep 11 - Moon River Festival
Sep 12 - Sing Out Loud Festival
Sep 16 - Hollywood Casino Amphitheatre. Maryland Height, MO - w/ Chris Stapleton
Sep 17 - Oak Mountain Amphitheatre. Birmingham, AL - w/ Chris Stapleton
Sep 18 - The Wharf Amphitheatre. Orange Beach, AL - w/ Chris Stapleton
Sep 24 - Doheny State Beach - Dana Point, CA
Sep 25 - Ruoff Music Center. Noblesville, IN - w/ Chris Stapleton
Sep 26 - Ohana Music Festival
Oct 8 - Madison Square Garden. NYC, NY - w/ Chris Stapleton
Oct 14 - Mizzou Arena. Columbia, MO - w/ Chris Stapleton
Oct 15 - Pinnacle Bank Arena. Lincoln, NE - w/ Chris Stapleton
Oct 16 - Denny Sanford Premier Center. Sioux Falls, SD - w/ Chris Stapleton
Oct 21 - Riverbend Music Center. Cincinnati, OH - w/ Chris Stapleton
Oct 22 & 23 - Bridgestone Arena. Nashville, TN - w/ Chris Stapleton
Oct 28 - United Supermarket Arena. Lubbock, TX - w/ Chris Stapleton
Oct 29 - Isleta Amphitheater. Albuquerque, NM - w/ Chris Stapleton
Oct 30 - AK-Chin Pavilion. Phoenix, AZ - w/ Chris Stapleton
Nov 4 - Frank Erwin Center. Austin, TX - w/ Chris Stapleton
Nov 5 - BOK Center. Tulsa, OK - w/ Chris Stapleton
Nov 6 - Cynthia Woods Mitchell Pavilion. The Woodlands, TX - w/ Chris Stapleton
Dec 3 - FedEx Forum. Memphis, TN - w/ Chris Stapleton
Dec 4 - Mississippi Coast Coliseum. Biloxi, MS - w/ Chris Stapleton
Dec 5 - Thompson-Boling Arena. Knoxville, TN - w/ Chris Stapleton
2022
Feb 1-5 - Girls Just Wanna Weekend
Mar 3 - Ryman Auditorium. Nashville, TN
April 20 - Huntington Center. Toledo, OH - w/ Chris Stapleton
April 21 - Schottenstein Center. Columbus, OH - w/ Chris Stapleton
April 23 - A Concert for Kentucky – Kroger Field. Lexington, KY - w/ Chris Stapleton |
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