PHOTO CREDIT: Kevin Tachman/Artwork:Ted Mineo
Living in a time where the realms of physical and digital realities have been hyper-blended, pop stars have gained even greater cult followings and cult leaders have taken to pop stars for status. The like-share-subscribe mass mentality caused by social media consumption has led to a severing of natural serotonin receptors and loss of human connection in favor of a quick dopamine hit and digital ego stroke. While the world braces for a new normal under the constraints of cyber existence, will it be pop stars or cult leaders who get the most clicks? Is there a difference anyway for the Cult of Me generation? MNDR has a vision for the future of pop music and its obsession with cult status, all played out in her upcoming album Hell To Be You Baby.
Announced today alongside the release of title track “Hell To Be You Baby”, co-produced by Mark Ronson, Grammy-winning singer, song-writer and producer MNDR’s new album marks her long-awaited return, after almost a decade, with a grandiose take on the obsession with click-bait culture. Adorned in her signature style, the music features soaring vocals and avant-pop production with the punk ethos of using her art to serve a higher purpose. The official video, directed by MNDR and Los Angeles based video producers Glow In The Dirt, features a cameo from fellow Los Angeles pop-culture provocateur Lawrence Rothman and explores MNDR’s fascination and exhaustion from the self-worshipping Cult of Me. Who is the leader, who follows and how does it all end? Put simply, MNDR thinks” the best MNDR there ever has been is the iconic Lawrence Rothman” Watch the video HERE
MNDR has always proudly boasted her independence, from running her own record label and being one of the most trusted and respected songwriters and producers in the music industry to consistently championing causes to give back to marginalized communities. Born on a small farm in rural North Dakota, MNDR began her journey recording with her father at nine years old. Warner bloomed in the Oakland DIY scene and later moved to NYC, where she met her production partner, Peter Wade. Warner continued her production journey after fate introduced her to legendary UK producer Mark Ronson, which led to a massive early collaboration with Ronson & Q-Tip on the Top 10 hit "Bang Bang Bang." The release of MNDR's critically acclaimed debut album Feed Me Diamonds followed and was crowned one of the year's best albums after release. Her writing and production credits include "Vroom Vroom" (SOPHIE and Charli XCX) and songs with Calvin Harris, AlunaGeorge, Carly Rae Jepsen, Martin Solveig, Kylie Minogue, and more. With a passion for mentoring LGBTQIA, WOMXN, FOLX, and POC producers and writers, MNDR focuses on sharing knowledge and building community and equity for those underrepresented in the music-making process.
The release of “Hell To Be You Baby” follows previous singles "Love in Reverse," with Empress Of and “Save Me", with remixes by Big Data and Porches and more to be announced soon. Hell To Be You Baby, executive produced by MNDR, Peter Wade and Scott Hoffman (Scissor Sisters), is out everywhere June 18th on WonderSound Records.
LISTEN TO “HELL TO BE YOU BABY” & WATCH THE OFFICIAL VIDEO
LISTEN TO “LOVE IN REVERSE” WITH EMPRESS OF
LISTEN TO “SAVE YOURSELF” WITH BIG DATA
PRE-SAVE / PRE-ORDER HELL TO BE YOU BABY
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