HOOVERIII
REVEAL NEW SINGLE “CINDY”
WATER FOR THE FROGS OUT APRIL 9 VIA THE REVERBERATION APPRECIATION SOCIETY
Photo by Tom Tuong | Download here
Los Angeles band Hooveriii have released their new single “Cindy.” The track is taken off their forthcoming new album Water For The Frogs, due out April 9 via The Reverberation Appreciation Society label. Having originally been born as a solo drum machine project by Bert Hoover, Hooveriii (pronounced "Hoover Three") has now evolved into it's true final form - a six member band adept at creating their own brand of psychedelic space rock. Of “Cindy” Hoover shares, “it is about the feeling of sorrow over the loss of things we take for granted. The song was conceived in an old spooky German WWII Bunker - converted to rehearsal spaces / venue in Furth. The lyrics were written in our van on the way to Halle the following day. I was keeping the lyrics minimal and contained, trying to channel my best Eno.” The video, shot on black and white 16mm film, was directed by Rocío Mesa. The clip was hand animated by Mesa and the band - watch it here:
“Cindy” is the follow up to “Control” which Hooveriii released earlier this month.
"(‘Control’) sounds like an immediate space-rock classic that will hypnotize you into submission " Buzzbands LA
"LA band Hooveriii taps into the importance of prioritizing the right things with their new psychedelic rock single ‘Control." Aupium
"’Control’ pulses along on a chugging rhythm slashed by thick ropes of guitar and pillowed organ plumes." Raven Sings The Blues
Influenced by Iggy’s The Idiot, Bowie’s Berlin records, and Soft Machine, Water For The Frogs sees the band creating their own version of prog rock, circa 2021. It’s creation began in 2019 when Hooveriii took their live show to Europe for the first time. Bert Hoover shares, “seeing all the old cities and beautiful landscapes while becoming closer as a band had a huge impact on this album. A lot of our favorite music came from the Krautrock scene in Germany from the late 60's-70's, and when we had a day off in Furth, Germany, we spent most of it writing the record,” he continues, “we were able to rehearse in an old German bunker that has been converted to rehearsal space. It definitely had a strange energy that helped give this album light.”
Returning to their homebase of Los Angeles and spurred by the imminent departure of Hooveriii’s longtime drummer Shaughnessey Starr, the band went back to Station House in Echo Park, CA to once again work with the in-house engineer and producer Mark Rains. Putting the studio’s 70's Eventide Harmonizer to good use the end result are the 7 tracks found on Water For The Frogs . Each one ripe with enough sonic layers that listeners will find something new to discover with each spin. This LP also marks the first time that the band has recorded all brand-new material -- their debut album consisted of tracks that Hoover had previously recorded and released on cassette tapes.
With the release of Water For The Frogs the band has no plans to sit back and relax -- they can’t wait to get back into the studio emulating bands that get to release multiple albums a year and tour constantly. “That sounds like a dream,” Hoover says, “playing live is when we get to have fun. Some songs end up changing, growing new arms and legs. Learning how to walk on their own.”
Hooverii is Bert Hoover (guitar and vocals), Gabe Flores (lead guitar and vocals), Kaz Mirblouk (bass and synths), James Novick (synths), Casey Sullivan (vocals and synths) and Owen Barrett (drums).
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