JAPANESE PROGRESSIVE POP GROUP ATARASHII GAKKO! JOINS 88RISING COLLECTIVE + RELEASE NEW VIDEO
WATCH "NAINAINAI" HERE
PHOTO CREDIT: Mitsuaki Koshizuka
ATARASHII GAKKO!, a four-girl progressive Japanese pop-group, blends punk energy with elements of pop, rock, jazz, and hip-hop presenting it via avant-garde, self-choreographed dance, and today they've released their debut 88Rising track and video for "NAINAINAI." Translated to "New School" in Japanese, ATARASHII GAKKO! are clad in school uniforms, self-described real-life anime, and self-proclaimed representatives of the Seishun (Japanese youth). A resistance of tiny proportions, the group strives to live and create with individuality by finding freedom within society's acceptable margins by pushing boundaries a little bit at a time. It's music that shows restraint on its face but is bursting with passion.
Members Mizyu (the Sleeping Kitten), Suzuka (The Wildcard), Kanon (The Graceful One), and Rin (the nice and funky one) are all trained in Kumitaisou - an acrobatic formation that trains in strength, balance, concentration, teamwork, and coordination. All attributes on full display in their new video. Directed by Pennacky (Joji - "Need Is Your Love", Omega Sapien - "Rich and Clea") shows the delicate feelings and mixed emotions of ATARASHII GAKKO! at a school setting. Paired with high energy dance performances, the girls invite their fans into their world of chaotic teenage drama. When all of them want to sit next to the cutest boy in class - they find themselves competing for the seat and hoping that luck is in their favor.
ALL STREAMING: https://atarashiigakko.lnk.to/NAINAINAIPR
ABOUT 88RISING
88Rising is a global entertainment powerhouse focused on celebrating Asian stories, talent, and culture. Their roster includes Rich Brian, Joji, Higher Brothers, Niki, Jackson Wang, and more. 88 is trailblazing the way for groundbreaking content and is a leader in progressive music and the apex of youth culture worldwide
FOR MORE ON ATARASHII GAKKO!
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