7/05/2019

AU/RA RELEASES TWO SINGLES“MEDICINE” AND “DANCE IN THE DARK”

AU/RA RELEASES TWO SINGLES
“MEDICINE” AND “DANCE IN THE DARK”
“With a boisterous bag of future bangers, she’s ready to take on the world.” – NME
“Her exuberant songs are pure youthful energy.” – Clash
“One of the year's most sought-after voices in dance and pop music.” – The Line Of Best Fit
Continuing her journey as one of the most exciting alt-pop stars to emerge this year, Au/Ra has released two new tracks today that embrace both sides of her musicality. The haunting ballad “Medicine” taps in to feelings of betrayal while the up-tempo “Dance In The Dark” is about facing and embracing your fears and difficult times.

Au/Ra says: “Both songs are very personal to me in different ways, and I feel like they are describing two different versions of acceptance. ‘Medicine’ is about accepting that nobody can fix you or your problems except for you. ‘Dance in the Dark’ is about the acceptance of the dark times that will inevitably be part of our lives - life will never be perfect and without the bad, there would be no good.”

With her enchanting vocals, the Ibiza-born, Antigua-raised songwriter explores the challenges of being a teenager in 2019, writing music that touches on the issues today’s younger generation face on a daily basis. "Assassin," which Au/Ra released earlier this year, explores the challenges of living with feelings of self-destruction. Her summer hit “Panic Room,” which was remixed by underground duo CamelPhat and has accumulated over 40 million streams, touches on the depth of anxiety attacks, while her track “Emoji”tells the story of struggles with communication in today’s emoji-centric, online world.

In most of Au/Ra’s deeply visual, evocative lyrics is a sense of escapism, influenced by her fandom of anime and fantasy. Growing up devouring Studio Ghibli films, she’s always loved to disappear into the soft-edged, uncanny world of Miyazaki animations and uses similar designs to flesh out the visual world of her music. “I see my music in my head as anime,” she says. “The world of those movies, they’re so different, and the characters have so many random traits that make them weird in a unique way.”

With her lovingly made outsider-pop, Au/Ra is providing a similar kind of space in her song writing: one where misfits feel at home and where the listener gets to peer for a minute through the lens of an artist who has simultaneously grown up outside the system, but who speaks with the zeitgeist of her generation.
 
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