Josh T. Pearson has unveiled the video for his latest single “
A Love Song (Set Me Straight).” The single, which is available now, is taken from Pearson’s latest album,
The Straight Hits! On August 21, it will be re-released in a two-track bundle that includes a brand new cover by Pearson of Depeche Mode’s “Cover Me.”
Shot in Mexico, and directed by Groovy Chaos (ShadowParty, Moby, onDeadWaves), the video sees Pearson, a mysterious woman and the most perfect pink Cadillac traveling through the desert. Watch it
here.
Speaking to the video’s themes and imagery, Pearson states simply, “Wanted: Wild At Heart beatific vision en route to Paris, Texas.”
The Straight Hits! - out now on Mute - is the follow up to Pearson’s acclaimed debut, 2011’s
Last Of The Country Gentlemen. The album began with a creative exercise – each song had to follow certain parameters, listed below as The Five Pillars – giving Pearson the freedom to write a lighter, more “straight” album. Stream and purchase the album
here.
The deliciously profound ache of “
A Love Song (Set Me Straight),” the album’s love song – described by The 405 as
“the highlight of the album” – breaks several of the pillars, but obeys an unwritten Sixth Pillar: Musical rules are made to be broken.
The Straight Hits! features multiple different flavors of country, rock and all points in between, taking in blasts of goofy shit-kicking country-punk (opener “Straight To The Top!”), cataclysmic rock’n’roll playing its romantic drama at high-stakes (“Loved Straight To Hell,” which compresses the elemental power of Lift To Experience into five and a half minutes of symphonic turmoil) and aching folksy mourn (“Dire Straights Of Love”).
Josh T. Pearson’s The Five Pillars:1) All songs must have a verse, a chorus and a bridge.
2) The lyrics must run 16 lines or less.
3) They must have the word ‘straight’ in the title.
4) That title must be four words or less.
5) They must submit to song above all else. (“You do as she tells you, whatever the song tells you,” Pearson explains. “You bend to her, and not her to you.”).
JOSH T. PEARSON 2018 TOURAugust 16 – Saint-Malo, France – La Route du Rock Festival
August 24-25 – Totnes, England – Sea Change Festival
August 30 - September 2 – Tollard Royal, England – End Of The Road Festival
December 4 – London, England – St. John in Bethnal Green *
* solo
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