White Prism Premieres "Play Me, I'm Yours" Video On BlackBook
Plays Ace Hotel NYC July 28th, 10pm + Glasslands August 5th
Self-Titled Debut EP Out Now On MNRCH
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Tour Dates
07.28 - New York, NY - Ace Hotel @ 10pm
08.05 - Brooklyn, NY - Glasslands*
*with Firehorse
Press Quotes
"Dreamy,
breathy vocals layered over uptempo beats and synthesized
instrumentation that nimbly maneuvers between a sense of 21st-century
melancholy and jubilation, without ever quite committing to either,
characterize White Prism's newest self-titled EP" -Interview
"So
yeah, she’s got the vocal goods. But what good is a killer voice if it
doesn’t have equally awesome music backing it up? And Cranitch has
that" -NYLON
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White: The presence of all the wavelengths of visible light.
Prism: A transparent optical element that reflects images and refracts light.
These
two words combine to define the sound of the Johanna Cranitch project –
White Prism. Since birth, music surrounded the Australian-born,
NYC-based artist. It was her Hungarian grandfather, a jazz pianist,
who gave her his blessing by declaring, “this one will be musical.” And
so, her musical journey began.
From
her early upbringings in the esteemed Kodaly school of music, to the
Gregorian chants that her father, a former Priest in training, brought
to the table; Johanna was veered to the stage by her music loving
parents. She was gracing the halls of the Sydney Opera House at the
tender age of 9, and performing with the Opera Australia Children’s
Chorus. Opera was merely the beginning for this pop loving songstress.
Her love of Fleetwood Mac, Kate Bush, and Wham! would influence her
future leanings into dreamy, electro-pop songwriting.
Upon
graduating from high school, Johanna enrolled in a vocal jazz program
at the Australian Institute of Music, where she graduated with honors.
After a stint of performing across Australia, Johanna landed in New
York City. Once in New York, she found herself as a studio engineer at
the prestigious Nola Recording Studios. It was during her time at Nola
that she began writing and recording over 300 demos. These demos would
eventually lead her to her first album and the shimmering sounds she
would go on to create.
Johanna
had navigated her way through every aspect of the music industry, and
she had finally revealed herself as an artist worthy of acclaim. She
would soon find herself crisscrossing the globe, including a world tour
with The Cranberries, as well as performing at Autre Magazine’s (James
Franco and Adarsha Benjamin’s publication) Paris launch. However, she
was constantly shifting and shaping her sound along the way. Her
ethereal, “Kate Bush-inspired huskyisms”, as described by Time Out
magazine, crystallized into the electro-pop culimination that is White
Prism.
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