Blums shares digital-tinged "Salty," inspired by songwriting challenge

BLUMS SHARES NEW SINGLE “SALTY” - LISTEN OFFICIAL MUSIC VIDEO GIVES A NOSTALGIC LOOK  INTO NEW YORK SONGWRITER’S MIND - WATCH SPRAWLING ART POP RECORD,  SUNK COST FANTASY, ARRIVES AUGUST 7, 2026  VIA TAKE CARE RECORDS - PRE-ORDER ALBUM RELEASE SHOW SET FOR AUGUST 25  AT NIGHT CLUB 101 IN NEW YORK CITY  WITH SUPPORT FROM MAY RIO AND ANGEL PUPPET - BUY TICKETS

Photo Credit: Eleanor Petry “Jazzy, jagged art pop.” - NINA PROTOCOL “Embracing off-kilter electro pop with care and expanse.” - ALTERNATIVE PRESS Today, New York City’s Blums, the project of songwriter and musician Kelsea Feder, is excited to share her single, “Salty.” A preview of her debut album, Sunk Cost Fantasy, arriving August 7, 2026 via Take Care Records, "Salty" rises and falls with the melancholy of feeling like you aren't what someone wants, but you still have yourself at the end of the day. The official music video, directed by Anna Burka, features the NYC musician in a Juicy Couture tracksuit in her apartment, reflecting on heartbreak and finding comfort in her own presence. Built on fluctuating synths and inspired by a songwriting challenge amongst friends in the scene, the track's digital twinkles and high-to-low vocals document a heartbreak with care and levity. Speaking about the new song and video, Kelsea shares, “In 2021 or 2022 some friends were doing a songwriting challenge led by Joe Kerwin and the theme was to write a song stealing something from “Love Song” by Sara Bareilles. I was going through a heartbreak at a time with a boy who mentioned he liked salty better than sweet. I was working at a cafe downtown, had a melody in my head, and the line “breathing gets harder” birthing an earworm. One shift and one placemat later, I had all the lyrics and vocal melody down. I was hanging out at a bar with friends, including the guy who broke my heart, and the submission deadline was the next day. I went home from the bar, found some synth parts, and produced it in a few hours and many YouTube tutorials on vocal production.” LISTEN TO “SALTY” WATCH “SALTY” PRE-ORDER SUNK COST FANTASY

"Cashout," kicked off the summer with pulsating synths and a driving kick drum punctuating every cutting lyric that Kelsea delivers. Reflecting on distressing memories and searching for a release, she ponders the cyclical nature of the highs and lows we often return to. The song bursts into operatic vocals and a cascade of drum beats, mirroring the chaos of an internal struggle between wanting to live in the moment and being forced to remember the past.  In April of this year, Blums debuted with the winding and weaving “Sinking/Soaring,” which chronicles the cyclical nature of self-torment. Inspired by Kelsea’s stint as a jazz club hostess, the track is laced with mellow vibraphone and delicate keys, building into a melodic spiral. Alongside the song, an official music video directed by Ava Burka and Marianna Kamiaklioyis documents a hazy, disillusioned world of dilapidated houses and glamorous performances. “Sinking/Soaring” turned the heads of Nina Protocol, Alternative Press, The Line of Best Fit, and more.  WATCH “CASHOUT” WATCH “SINKING/SOARING” Blums is a project collaged out of fragments of time and every experience Kelsea has captured and coveted: a childhood spent tearing up VHS tapes of old Hollywood musicals, the move to New York to study at an actor’s conservatory, time cutting her teeth playing the Bushwick show circuit in a power-pop band, singing backup vocals on tour with friends’ bands, losing and rediscovering her footing in the rush of the slipstream. You could build universes out of the people she’s been, measure the dimensions of the fantasy waiting to be seized. You can’t quite hold a moonbeam in your hand, but once you’ve collated all of the people you’ve been before and the sounds they each made, maybe you could at least try to compress the moonbeam onto tape. Sunk Cost Fantasy is the culmination of years of writing and discovery.  Known for her memorable live performances, Blums has built a following within the New York scene and played with a range of contemporaries like May Rio, Bella Litsa, Nyxy Nyx and more. This spring, she previewed new material during an intimate set in Brooklyn, NY for artist Rachel Lime’s album release show at Union Pool and supporting Morning Silk at Night Club 101. On August 25, she’ll celebrate her album release at Night Club 101 in New York, NY with support from May Rio and Angel Puppet. For more information on upcoming performances, see below and follow the band on Instagram at @blums____ .