“What’s In The Water” is the theme for PopCult’s upcoming SCENE: a new docuseries and podcast narrated by the multi-talented Reggie Watts that explores the development of some of the world’s most vibrant cultural scenes, neighborhoods where music, art, architecture, and community provide a haven for creative people of all types. SCENE: begins in Silver Lake in Los Angeles, the epicenter of the city’s alternative music and culture since the 1990s and known worldwide for its architecturally significant homes, independently owned businesses, diverse restaurants, creative environment, and the infamous Piss Bridge that takes concert goers between venues. Silver Lake developed as people of an artistic bent came looking for affordable rents, interesting places to eat, drink and see music, and ultimately came together as a distinct community. SCENE: Silver Lake will dive into the neighborhood’s history, featuring exclusive interviews with the folks who made it happen, examining how a city gets tipped on its side by an influential scene and a one-of-a-kind culture that resonates worldwide. Singer Rae Isla composed and sings the show’s theme song “What's In the Water? and worked with GRAMMY® Award-winning producer, engineer, and mixer Tom Biller (Fiona Apple, Jon Brion, Karen O, Elliott Smith). The song was written specifically for SCENE: based on a tagline by showrunner Dennis Scheyer, Founder/Creative Director of PopCult, posing the question at the center of all successful scenes: “What’s in the water?” The song is being released to radio and DSP’s accompanied by an official music video shot on location in Silver Lake. Later seasons of SCENE: will see new, location-specific versions of the song, as the series travels to different locations across the globe, from Williamsburg, Austin, and East Nashville to Mile End, Shoreditch, Jaffa, and beyond. “While many documentary films have explored facets of a scene—the nightclubs, the bands, indie radio stations—no show has ever explored the overall cultural effect of a scene on a city. With this multimedia approach the concept becomes a scene in and of itself,” says Dennis Scheyer, Creative Director and Showrunner for PopCult. ABOUT POPCULT PopCult Worldwide is a creative studio and production company that produces non-fiction and fiction stories for screen and audio based on stories about pop culture. Prior releases include: The Disney Hits Podcast, The Metallica Podcast: Volume 1 — The Black Album, Verve Presents: Monk Goes To School with Verve Records, K. Flay’s What Am I Doing Here? microcast with Interscope Records, The Rhino Podcast with Rhino/Warner Music Group, and Instant Love with The Orchard. The company also creates original films and podcasts under its PopCult Originals banner, including SCENE: PopCult was founded in 2012 by creative director and producer Dennis Scheyer, whose extensive background includes decades on-air as Dennis The Menace, and creative director/writer roles at Scheyer/SF, the Mill Valley Film Festival and Zynga. He was joined in 2018 by pioneering digital strategist and marketer Lars Murray, who has held senior positions at Pandora, Columbia Records, Virgin Records and Rykodisc. For more information, please visit www.popcultworldwide.com. ABOUT RAE ISLA: Classically trained in cello, then studying voice as well as business at Berklee College of Music, Rae Isla began her journey as an independent musician in Brooklyn, NY, collaborating on early releases with producers Gianluca Buccellati (Lana Del Rey, Arlo Parks) and Garrett Eaton (Holly Miranda). She soon became a staple in NYC’s indie live music scene, while also co-producing and self-releasing her first EP and debut album, Another Life, the latter of which proved the 27th most added record in the world on NACC Charts upon its 2021 release. Isla—who has been featured in a wide array of publications including Billboard, Complex, EARMILK, and others—can also be heard in Bleecker Street’s critically acclaimed film, Ezra, directed by Tony Goldwyn and starring Robert De Niro, Bobby Cannavale, Rose Byrne, and Whoopi Goldberg.
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