8/22/2024

NOISE POP & KEVIN MORBY ANNOUNCE NEW BAY AREA MUSIC FESTIVAL - Debuts October 12 at The Quarry Amphitheater



KEVIN MORBY INTRODUCES NEW ONE-DAY MUSIC FESTIVAL,

OCTOBER 12 AT SANTA CRUZ’S QUARRY AMPHITHEATER


INAUGURAL LINEUP FOR ‘KEVIN MORBY PRESENTS: THIS IS A FESTIVAL’ FEATURES 

JESSICA PRATT, YOUTH LAGOON (SOLO),  BEN KWELLER, MAKAYA MCCRAVEN & MORE,

PLUS HEADLINING PERFORMANCE FROM KEVIN MORBY



Tickets to New Single-Day, Artist-Curated Music Festival Available for Purchase

Starting Tomorrow, August 23 at 10:00 a.m. PST via QuarryAmphitheater.com


SANTA CRUZ, CA (August 22, 2024)Bay Area’s own Noise Pop Industries, in collaboration with acclaimed musician Kevin Morby, is thrilled to announce a brand new one-day music festival being hosted at The Quarry Amphitheater on Saturday, October 12. 


Aiming to create a one-of-a-kind festival experience that blends diverse musical genres with the natural beauty of The Quarry Amphitheater, “Kevin Morby Presents: This Is A Festival" represents a celebration of live entertainment, creativity, and community, making it a must-attend fall fest for music lovers across the country.


With a lineup curated by Kevin Morby himself, this exciting new festival brings together an eclectic group of talented artists for a daylong showcase of unforgettable performances in an intimate outdoor setting.


Attendees will catch incredible sets from artists including bewitching singer-songwriter Jessica Pratt, fresh off her hit feature “Highjack” with A$AP Rocky following the release earlier this year of her critically acclaimed album Here in the Pitch; Trevor Powers’ experimental-pop project Youth Lagoon (solo) that was recently revived after a 7-year hiatus (2016-2023); prolific Parisian-born drummer, composer, and producer Makaya McCraven; beloved indie-rocker Ben Kweller who was born nearby in San Francisco; and the rising phenoms treading the line of hip-hop and alt-rock, Blackstarkids


Hosts Chris Black and Jason Stewart from the popular culture podcast “How Long Gone” will serve as host emcees for “Kevin Morby Presents: This Is A Festival" this October.


The festival’s founder Kevin Morby will close out The Quarry Amphitheater stage, after a day filled with music from some of Kevin’s favorite artists and collaborators, all of which will be set against the stunning backdrop of what’s popularly referred to as the “Red Rocks in the Redwoods”.


Having garnered widespread acclaim for his evocative lyrics and masterful songwriting, Morby has solidified his place as a modern-day music icon. With seven celebrated solo albums and countless collaborations, each of his records showcases a unique persona including his latest album This Is A Photograph which inspired the name of his new festival endeavor.


“Getting asked to host a festival is very surreal. It feels like a dream in which you’re trying to rationalize how all of these different people from your life are somehow in the same place at the same time. In the case of my festival, it’s an absolute dream come true: five of my favorite artists spanning the last twenty years of my life all performing at an amphitheater that will be MC’d by my favorite podcast, How Long Gone. Come watch myself, Jessica Pratt, Youth Lagoon, Ben Kweller, Makaya Mccraven and Blackstarkids share the stage of The Quarry Amphitheater in Santa Cruz this October - which is to really say - come be in my dream! It’s gonna be a blast,” said recording artist and festival founder Kevin Morby. 


“We are grateful to collaborate with an artist as talented and creative as Kevin Morby. Having worked with him for many years now, Noise Pop recognizes how special of an artist Kevin is and we look forward to bringing his festival vision to life inside one of the most spectacular outdoor venues in all of Northern California,” added Michelle Swing of Noise Pop Industries


Tickets for "Kevin Morby Presents: This Is A Festival" will go on sale August 23rd at 10:00 a.m. PST via www.QuarryAmphitheater.com, starting at $75+ along with a limited number of discount-priced tickets available for students for just $65+. 


Stay tuned for more Quarry concert announcements from Noise Pop by visiting NoisePop.com, and following along on Facebook, Instagram, and Twitter at @noisepop.


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