6/02/2022

HAAi Shares "Baby, We're Ascending" Video; Debut Album Out Now

HAAi
 
SHARES NEW VIDEO FOR JON HOPKINS COLLABORATION
“BABY, WE’RE ASCENDING”

 
DEBUT ALBUM
BABY, WE’RE ASCENDING
OUT NOW

FRESH OFF HER EUPHORIC DEBUT U.S. TOUR


"...something bigger, something that transcends the club without turning its back on it. More than any individual standout tracks, what’s most compelling is the album’s journey.” – PITCHFORK
 
“HAAi transcends to new planes of existence on her full-length debut” – DAZED
 
“...truly a triumph…There’s no one really doing it like HAAi right now.” – THIS SONG IS SICK
 
“Both on and beyond the dancefloor, [Baby, We’re Ascending is] an ascension alright” – DJ MAG
 
“Creator of a high-flying, vibrant electronic wonderland” – NME
 
"…reach the astral plane, rinse and repeat." – NYLON
 
Fresh from releasing her acclaimed debut album, Baby, We’re Ascending, and her first US tour, London based artist, producer & singer HAAi – aka Teneil Throssell – has shared the video for the album’s title track.
 
Watch the “Baby, We’re Ascending” video here.
 
The innovative new video features choreography by Akira Uchida which was then animated by artist Tom Furse with the final piece being described by FACT as “a stunning technical achievement.”
 
“I’ve worked with Tom across my entire album, including the video for ‘Purple Jelly Disc’, the AI clouds on the digital album cover, my Mixmag cover and now for this,” HAAi tells FACT. “He’s also creating some bespoke visuals for my bigger shows this year which I’m really excited about. I met Akira virtually as he had choreographed a dance piece to an older track of mine called ‘Feels’, which blew me away. His interpretation of my music and translating it into movement was really emotional to watch. It was a no brainer for me to work with both Tom and Akira on the video.”
 
Reflecting on his approach to the choreography, Uchida details, “The first thing that impacted me upon listening to the track was this feeling of it being heavenly and ethereal. The peak in the song gave me a very specific feeling of falling upwards into the sky and beyond (not to be confused with flying) which inspired some of the visuals at the end of the video. There is also an immensity in the sound which I felt was important to capture as well as a powerful feminine energy I wanted to channel in movement.”
 
Speaking with Creative Review, Furse explained AI and machine learning’s role in the video’s creation. “You’re essentially collaborating with enormous amounts of artists, developers, researchers and image-makers in quite an unpredictable way by experimenting with combinations of text prompts and models. Surprises are frequent, and I welcome surprises from machines in my art.”
 
Read more about the creative process behind the “Baby, We’re Ascending” video at FACT and Creative Review.
 
Baby, We’re Ascending is available now on limited edition splatter vinyl, CD, and digital platforms. A limited blue sky vinyl will follow on June 24. Stream and purchase the album here.
 
MORE ABOUT HAAi
With community and collaboration being a key theme running through the LP, Baby, We’re Ascending features an all-star line-up of contributors including Obi Franky, Kai-Isaiah JamalJon Hopkins, Alexis Taylor & Moxie. Weaving her own vocals throughout the album, it was crafted alongside designer Raissa Pardini, mixing engineer Marta Salogni (Björk, Romy), engineer/producer Francine Perry, string arranger Quinta and creative director/long-time collaborator Imogene Barron.

Since scoring an early BBC1 Essential Mix of the Year win in 2018, HAAi has established herself as both one of the fastest rising young voices in electronic music and a figurehead within the scene intent on creating safe, inclusive spaces for all. She’s appeared on the cover of Mixmag, released brand new collaborations with Jon Hopkins, Romy (the xx) & Fred Again…, was playlisted across UK radio, and played critically acclaimed, high-octane sets everywhere from Sonar Istanbul to Sydney Australia. Throughout it all, she has released some of the most thoughtful and innovative singles in recent memory to become a new vanguard of electronic music.
 
     


Baby, We’re Ascending Tracklisting
1. Channels
2. Pigeon Barron
3. Bodies Of Water
4. Human Sound (feat. Kai-Isaiah Jamal & Obi Franky)
5. Louder Always Better
6. Biggest Mood Ever (feat. Alexis Taylor)
7. AM
8. FM
9. I’ve Been Thinking A Lot Lately
10. Purple Jelly Disc (feat. Obi Franky)
11. Baby, We’re Ascending (feat. Jon Hopkins)
12. Orca
13. Tardigrade
 
2022 TOUR DATES
June 2 – Bristol, England – Love Saves The Day
June 3 – Malta – Annie Mac Presents Lost & Found
June 4 – Glasgow, Scotland – Riverside Festival 
June 6 – Ibiza, Spain – Circoloco @ DC10
June 9 – Barcelona, Spain – Primavera Sound
June 11 – Amsterdam, Netherlands – Parallel
June 11 – Manchester, England – Parklife Festival
June 12 – Wicklow, Ireland – Beyond The Pale Festival
June 25 – Somerset, England – Glastonbury Festival
July 2 – Herefordshire, England – El Dorado Festival
July 3 – Breda, Netherlands – Ploegendienst Festival
July 4 – Ibiza, Spain – Cova Santa
July 6 – Pag, Croatia – Hideout Festival
July 9 – Bedfordshire, England – Lost In A Moment
July 14 – Tisno, Croatia – Love International
July 17 – Lancashire, England – Beat Herder Festival
July 24 – Cheshire, England – Blue Dot Festival
July 31 – Ibiza, Spain – Pacha
August 6 – Bruck an der Leitha, Austria – Paradise Garden
August 12 – Cornwall, England – Boardmasters Festival
August 15 – Malta – Glitch Festival
August 17 – Paredes De Coura, Portugal – Festival Paredes De Coura
August 19 – Hasselt, Belgium – Pukkelpop Festival
August 20 – London, England – Field Day
August 21 – Charleville-Mézières, France – Cabaret Vert
August 22 – Ibiza, Spain – Circoloco @ DC10
August 27 – Lincoln, England – Lost Village
September 4 – Ibiza, Spain – Pikes
September 7 – Vlorë, Albania – ION Festival
September 10 – Paris, France – Peacock Festival
October 3 – Ibiza, Spain – Circoloco @ DC10
 

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