12/12/2020

deadmau5 to Release Limited Series of Digital Collectibles on WAX Blockchain

http://files.constantcontact.com/8e40a73f401/424e7bba-97e6-4b8c-a78d-dbb93a95a834.png
 
deadmau5
TO RELEASE LIMITED SERIES OF 
DIGITAL COLLECTIBLES ON THE WAX BLOCKCHAIN
 
A COLLABORATION WITH BLOCKCHAIN MUSIC PROJECT EMANATE, 
THE SALES START TUESDAY, DECEMBER 15 WITH A ONE-OF-ONE ON SUPERRARE.CO 
WITH
THE FULL SERIES TO LAUNCH ON WAX.IO DECEMBER 16
 
 DETAILS CAN BE FOUND AT 
 
 
What are deadmau5 digital collectibles?
 
The deadmau5 series of digital collectibles using NFT technology, are among the first rare and authentic digital collectibles for the emerging virtual music industry. Because NFTs trade on the blockchain, it ensures that each deadmau5 collectible is 100% verifiable as authentic. 
 
Blockchain technology allows collectors to buy and sell digital deadmau5 collectibles, and on marketplaces such as the Worldwide Asset Exchange (WAX.io) the holders can trade them with others, sell them on marketplaces, and showcase their inventory on social media.
 
The ‘jewel in the crown’ of the series is the UltraRare collaborative audio-reactive artwork with renowned XR artist, Sutu Eats Flies and an original digital artwork is also up for auction on Superrare.co, where unique audio/visual works have sold for upwards of $20,000 USD. 
 
A new paradigm in blockchain
 
This is not deadmau5’s first foray into blockchain. His career-long manager, Dean Wilson has been working behind the scenes with the Emanate team since 2019 and his record label, mau5trap records is adding more than 600 catalogue tracks to the Emanate.live platform. The dance music legend also played the virtual launch party of the p2p music sharing platform, Audius, last month. 
 
While several underground artists have been successful in creating new post-covid revenue streams with NFTs in the last year, this series represents the first true blockchain-based ‘digital merch’ offering by any high profile artist, that’s verifiable and tradable on the blockchain. 
 
About the deadmau5 NFT sale 
The first piece to go on-sale will be the one-of-one Superrare on Tuesday, December 15, followed by the WAX sale kicking off on Wednesday, December 16 with two pack sizes from $9.99 for 10 pieces.  More information can be found at HTTPS://ON.WAX.IO/DEADMAU5.
 
Past NFT pack sales on WAX have sold out in as quickly as 9 minutes.  Very high demand is anticipated for the music legend’s first-ever NFT sale. Working with creative agency, Rising, each pack has a mixture of eye-catching pieces with a random chance of getting a scarce collectible. 
 
Once collectors have NFTs or packs, they can sell and trade them on WAX-powered marketplaces and apps. WAX NFTs have sold on secondary marketplaces for over $5,000.
 
About Emanate
Emanate is a music platform that unites artists, labels, and fans to earn, share and collaborate. Artists and independent labels can conveniently publish, distribute music from one destination, collaborating with absolute trust and receiving instant rewards for you streams
 
About WAX
WAX is the King of NFTs. The WAX Blockchain is the safest and most convenient way to create, buy, sell, and trade NFTs - to anyone, anywhere in the world.

WAX has created a full suite of blockchain-based tools that allows anyone to trade NFTs instantly and securely, to anyone, anywhere. These include an easy-to-use WAX Cloud Wallet where accounts can be created in just two clicks using social log-ins, a robust developer portal, and more.

Participants of the Worldwide Asset eXchange gain access to a global community of collectors and traders, buyers and sellers, creators and gamers, merchants, dApp creators, and game developers. For more information, please visit
https://wax.io, and follow along on Twitter and Telegram.


 
About deadmau5:
Joel Zimmerman, more commonly known as deadmau5 (pronounced 'dead mouse'), is one of the world's most respected electronic music producers of modern times. Enjoying international chart success with his platinum-certified single "Ghosts 'n' Stuff," as well as "Professional Griefers," "Sofi Needs A Ladder" and "I Remember," he has also released seven critically acclaimed albums: an orchestral album where’s the drop?, W:/2016ALBUM/ and  > album title goes here < (both reached #1 on the Billboard Dance/Electronic Chart), 4×4=12 (recognized for having sold well over 1,000,000 copies in the U.S.), For Lack Of A Better Name, Random Album Title and while(1<2). The multiple JUNO Award-winning and GRAMMY®-nominated artist's ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts 15 million and more over his combined social media channels. His latest music offerings which includes original productions, remixes and collaborations with featured guests like Rob Swire (“Monophobia”), Lights (“Drama Free”), Shotty Horroh, Scene of Action and more can be found on the mau5ville: level 1, 2 & 3 series.  deadmau5 2019 with his first ever film score for the Jonas Akerlund-directed spy thriller Polar available worldwide now via Netflix with its soundtrack released on mau5trap as well as celebrated the release of here’s the drop!, an album of remixes of material from his 2018 orchestral album where’s the drop?  For it, plenty of revered tastemakers such as Morgan Page, Matt Lange, PEEKABOO, Mr. Bill and more have been tapped for their talents to make this remix album a cerebral journey through sound.  Over the course of his extraordinarily successful U.S. cubev3 tour late 2019/early 2020 which ranked in the Top 10 of Pollstar’s top tours globally, deadmau5 released a trilogy of singles. “FALL,” “COASTED” and “SATRN” were new material featured as part of his new live show complimenting the most complex production he has ever presented.   His latest releases “Pomegranate” with The Neptunes and “Bridged By A Lightwave” with Kiesza are out now.
 
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TRENTEMOLLER @ ASTRA Kulturhaus Nov 15th 2024

All photos taken in Berlin by Daniel Murtagh.