Perfume Genius to Release 'Immediately' A Book Companion to His Critically Acclaimed Album - Out This Winter via Hat & Beard

PERFUME GENIUS TO RELEASE IMMEDIATELY A BOOK COMPANION TO HIS CRITICALLY ACCLAIMED ALBUM OUT THIS WINTER VIA HAT & BEARD PRESS    STREAMED CONCERT LIVE FROM THE PALACE THEATER IN LOS ANGELES ON  SATURDAY, SEPTEMBER 19

Immediately is the indispensable book companion to Perfume Genius’ Set My Heart on Fire Immediately, Mike Hadreas' critically-lauded album released in May on Matador Records, which was called a “three-dimensional, dust-blown world that is cinematic in its grandeur and intimate in its inspection of the human form” by Pitchfork Music. Featuring iconic portraits of the artist by celebrated French photographer Camille Vivier, this limited-edition monograph reveals the unseen procedures beneath Perfume Genius’ music—vivid conjurings that became songs, and now a tactile object, from exercises in world-building. Within its pages, beguiling still life is situated amid corroded collage, handwritten lyrics take shape, words emerge as emotionally-charged objects. The results are all collected here in a process made permanent.

Immediately is being produced in two distinct printed editions: 900 copies will be bound softcover with French flaps and 100 will be hardbound and signed by Hadreas. Both editions will be available only on the Hat & Beard Press website, and in a select number of shops in New York and Los Angeles before the holidays. Once they’re gone, they are gone. Pre-order the book here.  This Saturday, September 19th, Perfume Genius will appear live from The Palace Theater in downtown Los Angeles. The show starts at 12PM PST and the stream will be available through Sunday, September 20 at midnight, PST. Perfume Genius will be joined by a 6 piece band as well as a string quartet and the set will include music off his recently released album Set My Heart On Fire Immediately. It will mark the first time fans can hear music from the album in a live setting. Tickets are on-sale and are $15 in advance and $20 the day of the event. For an additional $5 fans will have the opportunity to watch a special intimate, acoustic solo encore by Perfume Genius. Further items also being made available include a limited edition t-shirt and long sleeve, autographed limited-edition posters, Set My Heart on Fire Immediately vinyl, and the ability to pre-order the forthcoming book. Tickets and all merchandise information is here: perfumegenius.veeps.com In May Perfume Genius released his new album, Set My Heart On Fire Immediately on Matador Records to worldwide critical acclaim. The album was produced by GRAMMY-winning producer Blake Mills and features contributions from musicians Jim Keltner, Pino Palladino, Matt Chamberlin and Rob Moose. It was recorded in Los Angeles, where Perfume Genius settled in 2017 with longtime partner and musical collaborator Alan Wyffels. The album explores and subverts concepts of masculinity and traditional roles, and introduces decidedly American musical influences.

Photo Credit: Camille Vivier ACCLAIM FOR SET MY HEART ON FIRE IMMEDIATELY: "Mike Hadreas’ fifth album glides between sublime melodies and grimy, guttural dissonance, embracing the joys and burdens of the human body and its innumerable, intangible yearnings."  Pitchfork 9.0 “Best New Music” "The sturdy structures of pop only go so far in Perfume Genius songs. They provide reassurance that others have found ways to capture similar feelings. But they can’t hold back the immediacy of longing, the all-consuming physical need. " The New York Times "Hadreas the performer emerged in full technicolor, standing front and center as the defiant face of his, now decade-long, musical project." Vogue "’Describe" features a gloriously fuzzed-out guitar tone and Hadreas' lovely, ethereal voice." NPR “a pop-perfect two and a half minutes.” Rolling Stone on “‘Describe” "If the early albums were coming-of-age records, this is Perfume Genius, of age. The music isn’t any one thing. It’s everything, occasionally at once, playing with the ideas of hard and soft, innocence and danger, chaos and control, vastness and intimacy, leather and lace. The characteristic — thrilling — strangeness remains, particularly when Hadreas indulges the deeper registers of his singing voice." New York Times “‘Describe’ is Perfume Genius at their finest as Mike Hadreas takes us through a trip of multiple dimensions, unveils a screeching guitar and unleashes a heavy rhythm section on this ‘90s rock-feeling single" Billboard “a bouncy bop of a tune” Time (5 Best New Songs of the Week) on “On The Floor”  “it is grandiose and beautiful." Fader on “‘Describe” “‘Describe’ captures both sides of Perfume Genius perfectly, as pointedly dissonant as it is quietly rapturous." Pitchfork  “Between this and excellent lead single "Describe," the LP is shaping up to be something truly special." E! On “On The Floor” "He recast what we understand as music into a weather of feeling and thinking, one where the body (queer, healing, troubled, wounded, possible and gorgeous) sings itself into its future." V Magazine "Everything about ‘Describe' is huge - set to IMAX, surround-sound scale. Those guitars! Ornately cloaked in some of the most beautiful distortion this side of the 21st century - with some ethereal slide work thrown in for good measure - they're the perfect vehicle for a haunting, but incredibly captivating ballad for the ages." Guitar World

AN IMPRESSION OF PERFUME GENIUS’ SET MY HEART ON FIRE IMMEDIATELY By Ocean Vuong Can disruption be beautiful? Can it, through new ways of embodying joy and power, become a way of thinking and living in a world burning at the edges? Hearing Perfume Genius, one realizes that the answer is not only yes—but that it arrived years ago, when Mike Hadreas, at age 26, decided to take his life and art in to his own hands, his own mouth. In doing so, he recast what we understand as music into a weather of feeling and thinking, one where the body (queer, healing, troubled, wounded, possible and gorgeous) sings itself into its future. When listening to Perfume Genius, a powerful joy courses through me because I know the context of its arrival—the costs are right there in the lyrics, in the velvet and smoky bass and synth that verge on synesthesia, the scores at times a violet and tender heat in the ear. That the songs are made resonant through the body’s triumph is a truth this album makes palpable. As a queer artist, this truth nourishes me, inspires me anew. This is music to both fight and make love to. To be shattered and whole with. If sound is, after all, a negotiation/disruption of time, then in the soft storm of Set My Heart On Fire Immediately, the future is here. Because it was always here. Welcome home. ​ —Ocean Vuong, author of On Earth We’re Briefly Gorgeous More About Perfume Genius Hadreas grew up in Seattle, WA and started his music career in 2008. He released his debut album Learning in 2010 via long-time label home Matador, and it instantly caught the attention of critics. “The songs on Hadreas’ full-length debut are eviscerating and naked,” said Pitchfork, “with heartbreaking sentiments and bruised characterizations delivered in a voice that ranges from an ethereal croon to a slightly cracked warble.” These descriptors became the hallmarks of Perfume Genius - Hadreas’ unique ability to convey emotional vulnerability not only lyrically, but with his impressively nuanced vocals. His following album, Put Your Back N 2 It was released in 2012 and continued to build both his audience and critical acclaim. 2014’s Too Bright, exhibited a massive leap forward in both production and confidence. Co-produced by Adrian Utley of Portishead the album featured the stand-out single, ‘Queen’. The track quickly became a queer anthem and a powerful statement of being. Hadreas performed the song on Late Night with David Letterman. In 2017, Perfume Genius released the GRAMMY-nominated No Shape, an album that would crystalize his fanbase world-wide and bring mainstream awareness to his art. The record was produced by Blake Mills (Fiona Apple, Alabama Shakes). “If you listen to the four Perfume Genius albums in chronological order, you can hear Hadreas healing himself in real time, moving toward an emancipation that seems, suddenly, to have come to pass,” said The New Yorker. “The center of his music has always been a defiant delicacy- a ragged, affirmative understanding of despair. ‘No Shape’ finds him unexpectedly victorious, his body exalted.” Over the course of the campaign he appeared on multiple late-night television shows and graced the cover of The Fader. Perfume Genius’ music has played a central role in a number of films and television including The Goldfinch, The Society, 13 Reasons Why, Booksmart and Eighth Grade. He has collaborated with artists including Christine And The Queens, Sharon Van Etten, Weyes Blood, Cate Le Bon, Anna Calvi, King Princess and more. Hadreas has also collaborated with brands like Prada and W Hotels on special projects. His albums have been nominated for a GRAMMY Award and a GLAAD Media Award and have topped numerous Decade-end lists including Billboard’s, Pitchfork’s, Crack’s, Paste’s and more.

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