8/24/2015

Pure Bathing Culture Premiere New Video for "Pray for Rain" with FADER

PURE BATHING CULTURE RELEASE NEW VIDEO
FOR DEBUT SINGLE "PRAY FOR RAIN" VIA THE FADER

BAND PLAYED MUSICFESTNW WITH MODEST MOUSE, TALLEST MAN
HEADLINE TOUR ACROSS THE US THIS FALL

PRAY FOR RAIN OUT OCT 23, 2015
ON PARTISAN RECORDS US / MEMPHIS RECORDS EU  
 
WATCH: "Pray for Rain" on The FADER & YouTube  
 
LISTEN: "Pray for Rain" on SoundCloud & Interview Magazine
 
   
 
    
 "['Pray For Rain'] adds new oomph to the duo's crystalline transcendental yacht-pop...there's a brisk uptempo drum programming, and both the synths and the guitars pulsate with new urgency and rawness." --Stereogum
"[Versprille's] voice layers with clean synths, guitars, and bass for a song that has an overarching uplifting tone, despite its relatively somber lyricism." --Interview Magazine
"...danceable/devastating (occasionally at the same time)" --Gorilla vs. Bear

"showcases their versatility in sound and texture." --My Old Kentucky Blog

"...the song is an enticing preview of a record that promises to display the band coming into their own as musicians and songwriters." --Wild Honey Pie

"With "Pray For Rain"...[PBC] will not only please their existing fans, but we've a good feeling they're going to scoop up a bunch of new ones as well. The track is great, and it suggests that equally great ones are to follow." --Hilly Dilly
 
Pure Bathing Culture has shared the video for their new single, "Pray for Rain," with The FADER today. The clip, directed by Greg Hardes and Jacob Proud for Maverick.NYC, is a meditation on the nature of identity and the duality contained within. The video's surprisingly dark themes reveal a twist approximately halfway through that complicates the narrative thread. Who turns us on? What do we truly desire? How is that desire reflected back to us?

Director Greg Hardes said, "We wanted to explore the idea of someone reaching for a sense of identity in a world they can't quite relate to. The lyrics, 'Are you cut in two, cut all the way through?', gave birth to the concept of Joe as a character and his unconventional relationship with both Jenna and himself."

Sarah Versprille & Daniel Hindman shared, "The video is about someone going wherever they need to go in order to get where they're going and sometimes this is about excess; you have be who you are and sometimes you need to chase the darkness. We're all related, it's all about our interactions. And we're doing this with each other all the time. Sometimes for better and sometimes for worse. Really, how can you not be cut in two if you really, honestly look inside yourself?"
Pray For Rain is the band's second studio album and first with producer John Congleton (St. Vincent, Swans, Angel Olsen, The Walkmen) at the helm. It is a big leap forward which one can hear from the opening notes of their anthemic title track: in Hindman's clean yet serpentine guitar lines interacting with the live rhythm section and Versprille's lucid vocals cutting through it all. Pray for Rain is the sound of the group confidently taking a step up to the next level and finding their footing as a true band.    

Versprille summarizes the Pray for Rain experience as one of "stepping into the realm of discovering who we are as a band and as songwriters," echoing a theme of the album itself, the process of change and transition. "You can find the best version of yourself in those hardest moments," she said.Pray for Rain is the sound of Pure Bathing Culture transforming from who they were to who they will be, of finding their way, ready to take steps both small and momentous on their musical path. 
The band performed at MusicfestNW last weekend on the main stage in a lineup alongside Modest Mouse, The Tallest Man on Earth, Danny Brown and others. Pure Bathing Culture will also hit the road on a North American tour starting mid-September. The band kicks off their headline dates in Seattle and will hit major markets across the U.S. and Canada including New York City, Philadelphia, Toronto, Montreal, Washington DC, San Francisco, and Los Angeles. They will be joined by indie pop act & fellow Portland residents, Wild Ones. A full list of dates is available below and tickets are on sale now.

Pray For Rain will be released October 23 on Partisan Records in the US (Memphis Industries in the EU). The band shared their first single, the title track "Pray For Rain," with Zane Lowe's flagship show on Beats1 and a deep-diving Q&A and stream on Interview Magazine. The album is available for pre-order now.


 

Pray For Rain 
October 23, 2015 
Partisan Records
Track listing: 
1. The Tower 
2. Pray For Rain 
3. Palest Pearl 
4. Clover 
5. Darling, Save Us 
6. Singer 
7. She Shakes 
8. Maximillian's Ring 
9. I Trace Your Symbol 
10. In the Night, In the Peaceful Night  
 

 
   
Tour Dates
09/18/15 - Seattle, WA - Barboza * 
09/19/15 - Vancouver, BC - Fortune Sound Club * 
09/22/15 - Fargo, ND - Studio 222 * 
09/23/15 - St. Paul, MN - Turf Club * 
09/24/15 - Madison, WI - The Frequency * 
09/25/15 - Chicago, IL - Schubas *
09/26/15 - Champaign, IL - Pygmalion Music Festival 
09/27/15 - Cincinnati, OH - Midpoint Music Festival 
09/28/15 - Columbus, OH - The Basement * 
09/29/15 - Cleveland, OH - Beachland Tavern * 
10/01/15 - Toronto, ON - The Drake * 
10/02/15 - Montreal, QC - Bar Le Ritz * 
10/03/15 - Boston, MA - Middle East Upstairs * 
10/04/15 - Brooklyn, NY - Baby's All Right * 
10/06/15 - Philadelphia, PA - Boot & Saddle * 
10/07/15 - Washington, DC - DC9 * 
10/08/15 - Carborro, NC - Cat's Cradle Back Room * 
10/09/15 - Atlanta, GA - Drunken Unicorn * 
10/10/15 - Asheville, NC - The Mothlight * 
10/12/15 - St. Louis, MO - The Demo * 
10/13/15 - Kansas City, MO - Record Bar *
10/27/15 - Portland, OR - Mississippi Studios 
10/29/15 - San Francisco, CA - The Chapel * 
11/01/15 - Santa Barbara, CA - SOhO Restaurant and Music Club * 
11/02/15 - Los Angeles, CA - The Echo * 
11/04/15 - Phoenix, AZ - Crescent Ballroom *
11/07/15 - Dallas, TX - Three Links * 
11/08/15 - Norman, OK - The Opolis * 
11/09/15 - Omaha, NE - Reverb Lounge * 
11/11/15 - Denver, CO - Hi-Dive * 
11/12/15 - Salt Lake City, UT - Kilby Court * 
11/13/15 - Boise, ID - Neurolux *
* = w/ Wild Ones 
   

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RIDE @ Fonda Theatre // 12.19.24 // THE PORTABLE INFINITE

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