The Faux Faux's (Faith Vern from PINS) new single relaunches the Drowned in Sound Singles Club

Faith Vern (PINS) shares debut single as The Faux Faux Watch  / share 'Cold Hearted Woman' here The single is the first to be shared via the newly relaunched Drowned In Sound Singles Club

WATCH / SHARE: https://youtu.be/rkWfwMHEcU4

Praise for PINS “A raucously delicious and danceable anthem” Billboard “Combining disco smoothness and crunchy textures with a frantic hook” Stereogum “a storming slab of danceable synthpunk.” Brooklyn Vegan

Today, Faith Vern, lead singer of notorious Manchester punk band PINS, has shared new single ‘Cold Hearted Woman’. The single, a swaggering and smoky number, marks the launch of her new solo project, The Faux Faux, as well as the relaunch of the Drowned in Sound Singles Club.  “We’ve always championed Faith’s work in the ultimate punk gang PINS” says Drowned in Sound founder Sean Adams. “We got talking a couple of years ago, when she sang with Iggy Pop at the BBC’s legendary Maida Vale studios and kept in touch.” “When I murmured that I was thinking of bringing back the label, Faith mentioned a solo project… and as I absolutely adored what she sent over, here we are, restarting the singles club that previously kicked off the careers of Kaiser Chiefs, Bat for Lashes, Martha Wainwright and more. This is track one from what will be a slowly released 10-track compilation of new artists I love, with a new track arriving each month.”   With a chill in its bones and a fire in its belly ‘Cold Hearted Woman’ is a debut single that feels as if it has just marched off the set of Peaky Blinders or John Cassavetes’ Gloria.    “I’ve always been intrigued by Cindy Sherman, Sylvia Plath, Gregory Crewdson, Virginia Woolf, Nan Goldin to name a few,” explains Faith Vern, “these writers, poets, photographers, artists, who have shown us the beauty and the desperation in the mundane.” Vern continues “After the birth of my first child I needed more space which meant moving from my one bedroom flat in Prestwich to a ‘proper’ house. Somehow my husband and I convinced ourselves that we should head to the country, little did we know that lockdown was lurking… I was writing about being somewhere and feeling trapped, anxiety and coping mechanisms.” “The chorus ‘I’m a Cold Hearted Woman’ is of course tongue-in-cheek, it’s almost like once everything, all your personality, freedom, joy, is forced out of you, you just sorta go ‘ok fuck it, you think I’m cold, well yes, here it is...’ ” The accompanying music video was shot and directed by Sean Cheung. Of the video, Vern says "The music video is our take on an all American road trip if it were in the north of England. Using a place that has often felt like purgatory as a visual representation of Cold Hearted Woman felt very apt, for me the video is beauty and torture."

Cold Hearted Woman (Official Video)

Credits: The track features Danny Farrant the drummer from Buzzcocks and was produced by Jamie Hall (Tigercub & Nancy) and Paul Rawson. The plume of backing vocals are from Victoria Thomas (See Thru Hands), Sam Seth (The Indie Choir) and Caroline Sheehan (The 1234’s).   About Faith Vern   As a founding member of Manchester’s notorious PINS, Faith has played main stages of festivals like Reading & Leeds, had Maxine Peake read her poetry, heard her music used on the BBC’s Wimbledon coverage as well as various Netflix, Amazon and Apple TV series, and has collaborated with punk legend Iggy Pop.