Hanna Ögonsten loses her mind in synthy alt-pop track ‘Lost It’
Out 13th January 2023
“delivering her vocal with punk laced pop sound”
LA ON LOCK
“guaranteed to take you on a musical journey like you've never had before”
POP PASSION BLOG
“An unassumingly gorgeous tune that delivers all the impact that a debut single needs to”
SCANDICPOP
Swedish-born artist Hanna Ögonsten is back with her latest release ‘Lost It’, a zippy, synth-ridden alt-pop track that sees her delving into her own insecurities and ultimately losing control of her own mind. The new single, out 13th January 2023, is taken from her debut EP ‘have you seen my mind cause' I've lost it’, slated for release 28th April 2023.
Ögonsten’s first release from her new EP, ‘Lost It', sees her diving into the alternative-pop universe. With inspiration from both punk and indie-rock, it showcases a brand new sound, delivering confident lyricism juxtaposed with her describing the common feeling of insecurity. “The contrast gives a hint of sarcasm, but also anxiety,” she describes. Citing Teddybears ‘Cobrastyle’, Charli XCX and Wet Leg as her musical influences for the track, it features a heavy bass and shouty, rampant vocals, making the single ideal for both dance floors and train rides.
Speaking about the process of creating her debut EP ‘have you seen my mind ‘cause I’ve lost it’, Ögonsten said, “I write a diary on my cell phone. Or at least I write lots of notes. They're about a little bit of everything, mostly my feelings. I've been doing this since I was a young teenager, but this autumn I realised that the tone in my notes had changed. They weren't happy and I almost sounded bitter. I was surprised, it didn't really feel like me. But thinking about it, I realised it's not that unexpected. Being a young woman in the music industry means to constantly be reminded that you are - a female producer - and that you therefore should be questioned. It's exhausting. I realised that it was time to get this out of my mind and the result became this EP. Every song is written and produced together with Carl Goldkuhl (among others) and I'm so proud of how it turned out.”
Hanna Ögonsten was born in Akersberga, a suburb outside of Stockholm. She taught herself how to play the guitar, piano and how to produce music in her bedroom at a young age. In her teenage years she got accepted to the leading music-school in Sweden, Musikmakarna.
Ögonsten’s parents got divorced when she was young, unfortunately creating a lot of disagreements and fighting. Escaping into the creative world, making fictive characters, writing stories and listening to music not only helped her, but it also allowed her to explore her artistic identity from a very early age. Not only that, but seeing how grown ups struggled up close changed how she viewed things, shining through in her own lyrics today.
Today Ögonsten's music has appeared on channels such as Swedish Television, Vogue
Paris and Triple J. Her first single ‘Worth It' hit #2 on Spotify Netherlands Viral-list and in 2019 she opened for Anna Of The North on her tour in Stockholm.
Hanna Ögonsten’s new single ‘Lost It’ is out 13th January 2023, followed by her debut EP ‘have you seen my mind ‘cause I’ve lost it’, out 28th April 2023.
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