6/15/2022

0171 merge UK garage and boundary-pushing electronic pop on new ASMR-influenced video

0171 release kaleidoscopic ASMR-influenced "Welcome Back To My Channel / The Utopians" video, merging UK garage and avant-pop

WATCH, "Welcome Back To My Channel / The Utopians":
https://youtu.be/Jav1WOujsaI

STREAM, 'Welcome Back To My Channel' EP:
Spotify | SoundCloud


–––––

“a Glass Candy-esque piece of seductive electronic pop”
The Fader

“futuristic pop music about intimacy and the internet”
i-D

"spellbinding debut EP" / "pure nostalgic euphoria”
Noisey / VICE

“a tantalisingly good debut”
The Sunday Times

"electro-pop duo 0171 is concerned about our universal longing for intimacy"
High Snobiety

"pushing the boundaries of techno-pop"
Wonderland Magazine

"we can’t wait to see what they brew up next – 30 Best Pop Songs of 2020"
Billboard

º

(15 June) Genre-bending London duo 0171 (aka Joe Bedell-Brill and Georgie Hoare) have released a new double-video for two new tracks "Welcome Back To My Channel / The Utopians", directed by frequent collaborator Jake Alden-Falconer. The two new tracks are lifted from 0171's new EP 'Welcome Back To My Channel' - released today, 15th June (self-released). The new 5-track EP follows the duo's two widely acclaimed EPs, 2019's 'Red Light', and 2020's 'Change Nothing'.

Produced and written by 0171 and mixed by Joe Visciano (Frank Ocean, Earl Sweatshirt, Jamie xx, SZA) - new EP 'Welcome Back To My Channel' followed a process of shelving over 100 songs they'd written – in favour of escaping to the Welsh countryside to start anew. Originally inspired by the hypnotic digital cocoon of ASMR videos, the EP became the pair's most personal music to date; an outpouring of the sadness and doubt that they'd been feeling over the past year and an exploration of the things we do to make ourselves feel better. 

"At times we’d been feeling like we were losing ourselves, forgetting to be nice to ourselves," the pair explain. "We wrote most of it in a cottage surrounded by sheep in Wales with no running water, and it did end up being a form of therapy for us - taking us from our lowest point in music to a place of positivity and love."

EP opener and title track "Welcome Back To My Channel" affirms the notion of positivity early, with the lyrics lifted
 entirely from ASMR videos routed in reassurance. 0171 commented: "There is something scary about a stranger whispering so many clichés directly into your ear, as if this could solve the complex and confusing feelings you might be having. But these videos are also a genuine reaching out of positivity and love across the cold internet. We wanted this song to have the same effect, an expression of love to listeners and to ourselves."

"The Utopians" is the EP's emphatic showpiece; an ironic trip through a nonexistent paradise, written about the comfort Joe and Georgie find in making music in a world of their own. "It’s the feeling of running away together, full of defiance and anxiety," the band note. "It’s upbeat and warm, and we find ourselves on familiar ground, falling back into the nostalgic sounds of turn-of-the-millennium garage / dance pop we’ve grown up listening to. The two final lines of the middle 8: ‘Is this enough? / The final beat of every love’ ended up feeling like the centre of the whole EP. The whole confusing mess of doubt mixed in with care and love."

Commenting on the accompanying film, director Jake Alden-Falconer said: "I love these two 0171 singles which somehow pivot between restful to wry to genuinely unsettling in the space of a few moments.

In keeping with these multiple movements in the music, I wanted the visuals to have both a nostalgic technical approach — full of split-screens, mirroring and double-exposures — and some of the oversaturated noisiness of the network age. Taking glimpses of joyful home video memories and converting them into something more ambiguous.

We wanted to connect them through one journey with 0171 taking us through an ASMR video into a gaudy, kaleidoscopic dreamscape.

We talked about half-remembered videos from our childhood era, like the lethargic psychedelia of early Stone Roses videos, and the tongue in cheek mindfuck of Being John Malkovich."


In 'Welcome Back To My Channel', 0171 have created an enveloping, at-times-chaotic, wholly considered mediation on self-care. Bolting together the most exciting traits of electronica, dance-pop, garage and avant-pop, Joe and Georgie balance feelings of anxiety, fear and apprehension – and channel those emotions to fuel their defiant, forward-facing creations.
 

0171's new video for "Welcome Back To My Channel / The Utopians" is released today, 15th June. New EP 'Welcome Back To My Channel' is out now self-released.

'Welcome Back To My Channel' EP – artwork, by Terence Broad

1. 1 Welcome Back To My Channel
2. The Utopians
3. The Beach
4. Burnout
5. The Basics Are Coming Back


Follow, 0171

Instagram: @0171music
TikTok: @0171music
Twitter: @0171band
Facebook: /0171music

No comments:

Tricky Announces New Album, Shares First Single/Video

Tricky Announces new album, Different When It’s Silent , out July 17th via False Idols Pre-order/save HERE   Shares new single/video, “ Out ...