K-pop megastar SUMNI has partnered with Spotify to share her first new single of 2022, "Oh Sorry Ya." The single comes as part of Spotify's EQUAL initiative, which was instilled as a measure to uplift women in the music industry. SUNMI is the Asian representative of the new series of Spotify Singles to be released in celebration of Spotify's EQUAL initiative this year, and as part of their celebration of International Women's Day on March 8. This is also SUNMI's first track created with a team composed solely of women, including a female team of producers from England, LYRE. "Oh Sorry Ya" catches the ears of listeners with a heavy, yet rhythmic baseline from the beginning. ‘Oh Sorry Ya,’ as an extension of ‘Borderline’ that talks about her story from deep inside her heart, deals with the conflict between the Old SUNMI and the New SUNMI. SUNMI's vocals play a variation as if the Old SUNMI and the New SUNMI have a conversation with each other, which presents many different sides of K-Pop Queen SUNMI at the same time. Unlike the serious story in the lyrics, "Oh Sorry Ya" introduces SUNMI-Pop characteristics with the danceable retro-vibe that you can get lost into. EQUAL is Spotify's global evergreen program, promoting gender equality and diversity in the global audio industry. EQUAL leverages the power of Spotify on platform and in culture, increasing representation of women with a mixture of Spotify's best-in-class editorial and marketing abilities. Each month, a new class of EQUAL artists is celebrated and supported by their local and global teams, within the EQUAL ecosystem and beyond. The EQUAL playlist 'Created by Women' — which will include SUNMI's new track — features songs that are fully written, produced, and performed by women. |
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