Last year's debut album, the masquerade, received praise from the likes of The New York Times, NPR and The New Yorker who point to "an emotional sophistication that reminded us that there are some things we never outgrow.” Sonically it found Maia moving forward from the ukulele-led bedroom recordings of her early work towards a fuller and thrilling sheen thanks to studio time with producer Robin Skinner. "Everything to this point was acoustic, and I wanted to make something that sounded more produced, polished, and thought-out," she explains while discussing her collaborations with Robin, "It was really exciting to work with him—an insanely new experience and a pivotal point in my life. I didn't have the vocabulary to talk about what I wanted in my music, so working with Robin so collaboratively helped me figured out what I wanted in my own music."
"Each project I've done in the past has been a level up from where I was in the past," Maia continues while discussing what dawn means to her as an artist—and, potentially, to her listeners. "This is my era of taking the production to another level, but also working with others to help me realize even more about the type of music I could make. I'm always striving to challenge myself to progress more—to have a better understanding of other people's experiences and to write songs that express that. I've made a lot of the music I've been most proud of making."
mxmtoon has attained an undeniable solidarity with her listeners, ultimately providing some much-needed solace for the shy, the sensitive, the routinely underrepresented. “When I listen to my first album, it feels like a musical of the things I’ve gone through and the life inside my head,” says Maia. “I hope people come away from it feeling like the songs belong to them too—like now there’s a piece of art in the world that speaks to their own experiences, even if they’d always felt like they were alone.”
Praise for mxmtoon:
"...a Bedroom Pop Empire in the Making” - The New York Times
"On the masquerade, which features songs written over the last two years, she's offering the most polished picture of herself yet. And it's one that, like all of her music, succeeds based on her candor and intelligence.” - NYLON
"mxmtoon Might Be the Songwriter a New Generation Needs...Armed with a ukulele and a sardonic charm, the TikTok star paints a portrait how it feels to be lonely, in love and connected at once...the masquerade is comforting twee-pop that wrings out genuine pathos from mxmtoon’s internet celebrity. She’s made a portrait of what it’s like to be lonely, in love and perpetually connected, while at the same time filled with sly, painfully earnest observations.” - Paste
"the masquerade is a deeply human album, one unshackled by any pretense or notion of the 19-year-old artist’s ensuing fame... a ten-track run that plays with themes of lo-fi indie rock, jumps headfirst into soaring indie pop, dips into nostalgic, swaying R&B, and finds its footing in heartbreaking ballads, all while staying grounded by mxmtoon’s gift for poignant lyricism.” - Bandcamp
"the masquerade is a deeply human album, one unshackled by any pretense or notion of the 19-year-old artist’s ensuing fame... a ten-track run that plays with themes of lo-fi indie rock, jumps headfirst into soaring indie pop, dips into nostalgic, swaying R&B, and finds its footing in heartbreaking ballads, all while staying grounded by mxmtoon’s gift for poignant lyricism.” - Ones To Watch
"The ukulele-toting singer brings her wry sense of humour and diary-entry lyricism to her debut record, recalling the lo-fi relatability of Frankie Cosmos. She's charming, candid and unafraid to delve into some tougher themes…” - Exclaim!
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