SUGAR share new single, "Long Live Love"

SUGAR SHARE NEW SINGLE "LONG LIVE LOVE," OUT NOW ON BMG WATCH THE VIDEO HERE ANNOUNCE 2026 LOVE YOU EVEN STILL WORLD TOUR DATES MAY NEW YORK AND LONDON RESIDENCIES FULLY SOLD-OUT "HOUSE OF DEAD MEMORIES"/"LONG LIVE LOVE" 7" OUT MAY 1st ON BMG COPPER BLUE - THE SINGLES COLLECTION OUT NOW ON BMG

Photo credit: Beau Sorenson

“'House Of Dead Memories' is lean and mean and efficient, and it keeps layering on catchy new elements, like the shaker that comes in on the chorus, and there’s something beautifully bittersweet about this band, reunited after 30 years, coming back with a new song about trying and failing to move on from old memories. If we’re stuck, at least this is a good place to be stuck."  –STEREOGUM "'House of Dead Memories' is a typically potent slice of pop melody underpinned by bruising guitar, and picks up right where File Under: Easy Listening left off in 1994.”  –CLASSIC ROCK  "‘House of Dead Memories’ is an apt start – rejecting nostalgia, refusing to be cowed by the past, it’s a visceral dose of melody-flecked indie rock crafted by three musicians who virtually founded the form.”  –CLASH

SUGAR - the iconic alternative rock trio led by Bob Mould alongside bassist David Barbe and drummer Malcolm Travis - announce today a second brand new single, following the bombshell news of the band’s return last year, as well as news of the Love You Even Still 2026 World Tour following the quickfire sell-out of the band's forthcoming New York and London residencies. "Long Live Love" follows October's widely acclaimed "House of Dead Memories" single and comes densely layered with grinding guitar riffs, resplendent synth textures and Mould's impassioned vocals. First penned by Mould in the mid 2000s, it could almost be a lost gem from an alternative future where the trio carried on recording beyond their 1994 swansong File Under: Easy Listening: its lush electronic edge bringing to mind Mould's DJ work while sharing similar DNA with the production nous of Garbage's Butch Vig, a key influence on Mould at the time. Of the single, Mould offers: “I wrote ‘Long Live Love’ in 2007 while living in Washington DC. It was the George W. Bush era, I was deep in my DJ world with Blowoff, yet still writing pop songs on guitars. Garbage 2.0 is one of my desert island albums, so it's not surprising that ‘Long Live Love’ reminds me of a long lost Garbage song!” The single comes accompanied by a punchy new visual, created and directed by Lee Gregory of ILoveMotion. "Long Live Love" will be released alongside "House of Dead Memories" on 7" black vinyl on May 1st via BMG; pre-orders are available now. LISTEN TO "LONG LIVE LOVE" WATCH THE OFFICIAL MUSIC VIDEO PRE-ORDER THE "HOUSE OF DEAD MEMORIES"/"LONG LIVE LOVE" 7"

"House of Dead Memories"/"Long Live Love" single art

Following the runaway reaction to the news of "House of Dead Memories" and SUGAR's May New York and London dates - all of which sold out in quick time - the band now announce the Love You Even Still 2026 World Tour. The European leg, which follows directly after sold-out London shows at the O2 Forum Kentish Town on May 23rd and 24th, includes seven further UK dates as well as visits to Ireland, Norway, Sweden, Denmark, Germany, France, Belgium, The Netherlands, Switzerland and ending with Spain’s Azkena Festival. The North American dates, taking place across August, September and October see the band heading across the continent including multiple nights at First Avenue in Minneapolis MN and Union Transfer in Philadelphia PA, while also hitting Los Angeles, San Francisco, Washington D.C, Boston and a return to New York. All shows go on pre-sale on Tuesday Jan 27th at 10am local time with general sale beginning Friday Jan 30th at 10am local time. In the US, $2 per ticket will be donated to The Trevor Project, while in the UK/EU SUGAR have partnered with PLUS1, with £2/€2 per ticket going to help organisations working to support and empower the health and wellbeing of LGBTQ+ communities. In October 2025, speaking to Rolling Stone's David Browne around SUGAR's reunion, Mould earnestly noted how with the reunion he wanted "to see if people are still interested." His query has since been emphatically answered. Speaking of the reaction to the band's return and their live plans for 2026, he offers: “SUGAR was dormant for decades and sounds and styles are always changing. Nothing is certain and we had no idea there would be such a positive reaction to the first song. We were heartened to see the excitement for the NYC and London shows. It’s been wonderful to hear people talking so fondly about how much the band meant to them - the strength of the songs, the energy of the shows (and the decibel levels of them!). It was a super special time for all of us. Now that we’re back in business, we’re laser-focused on getting in shape for an exciting year of loud rock shows around the world!” REVISIT "HOUSE OF DEAD MEMORIES" WATCH THE OFFICIAL VIDEO Back in November, SUGAR’s essential 1992 debut album, Copper Blue, was commemorated with Copper Blue – The Singles Collection, a limited edition 4LP box set released by BMG on Record Store Day Black Friday, November 28th. The new box set collected such anthemic favorites as "Changes", "A Good Idea", and "If I Can’t Change Your Mind", all originally released on 12" vinyl in the UK via Creation Records backed with beloved B-sides like "Needle Hits E" and "Clownmaster", as well as live recordings from SUGAR’s 1992 performance at Chicago’s Cabaret Metro, returning to vinyl with original artwork and tracklistings lovingly restored. In addition, "Helpless" – previously released only on CD – is presented here on 12" vinyl for the first time alongside updated B-sides, finally joining its companions in its full glory. The set was lauded at press with Clash calling it "utterly superb," Classic Pop noting how "it'll have [fans] scrambling for reunion tickets," and Uncut praising the box as being full of "universal songs with emotional stakes, from an artist embracing the mainstream with style and bite."

2026 TOUR DATES: May 2nd | New York, NY - Webster Hall [sold out] May 3rd | New York, NY - Webster Hall [sold out] May 4th | New York, NY - Webster Hall [sold out] May 23rd | London, UK - O2 Forum Kentish Town [sold out] May 24th | London, UK - O2 Forum Kentish Town [sold out] May 26th | Belfast, UK - Ulster Hall May 27th | Dublin, IE - National Stadium May 29th | Manchester, UK - New Century Hall May 30th | Bristol, UK - Electric Bristol May 31st | Nottingham, UK - Rock City Jun 2nd | Glasgow, UK - Barrowland Jun 3rd | Leeds, UK - Irish Centre Jun 4th | London, UK - Clapham Grand Jun 7th | Oslo, NO - Rockerfeller Jun 9th | Stockholm, SE - Debaser Strand Jun 10th | Copenhagen, DK - Vega Jun 11th | Berlin, DE - Huxleys Jun 13th | Paris, FR - Elysee Montmartre Jun 14th | Antwerp, BE - De Roma Jun 15th | Utrecht, NL - TivoliVredenburg Jun 17th | Lausanne, CH - Les Dock Jun 19th | Álava, ES - Azkena Rock Festival Aug 11th | Denver, CO - Mission Ballroom Aug 15th | Seattle, WA - Paramount Sep 10th | Minneapolis, MN - First Avenue Sep 11th | Minneapolis, MN - First Avenue Sep 26th | San Francisco, CA - The Warfield Sep 30th | Los Angeles, CA - Palladium Oct 8th | Detroit, MI - Masonic Jack White Theatre Oct 9th | Cleveland, OH - Agora Theatre Oct 10th | Pittsburgh, PA - Stage AE Oct 12th | Philadelphia, PA - Union Transfer Oct 13th | Philadelphia, PA - Union Transfer Oct 14th | Washington, DC - The Anthem Oct 16th | Brooklyn, NY - Brooklyn Steel Oct 17th | Boston, MA - Roadrunner Oct 18th | Hudson, NY - Basilica Hudson Oct 20th | Cincinnati, OH - MCL Pavilion (Indoors) Oct 21st | Nashville, TN - Brooklyn Bowl Oct 23rd | Atlanta, GA - The Eastern Oct 24th | Athens, GA - Georgia Theatre