Yaya Bey by Nikita Freyermuth
"Bey has created a seat for herself at the proverbial table, where many artists seek a chair" ESSENCE
"One of the most calculating soul artists working" NPR
"Relaxed but not reluctant" The New York Times
"a boogie awakening" New Yorker
"Creating a nightclub atmosphere in the daylight" Rolling Stone
"By Ten Fold’s end, it’s clear that creativity is a life-affirming superpower" SPIN
“Bey’s best is a balm, for herself and others” The Washington Post
“career day (Exaktly remix)” LISTEN: https://yaya-bey.lnk.to/cd-rmxPR
Ten Fold https://yaya-bey.lnk.to/ten-foldPR
(August 7, 2024) - Today, Yaya Bey partners with frequent collaborator and producer Exaktly to share a remix of the standout track “career day” from her critically acclaimed album Ten Fold released this past May. On the new remix, Exaktly transforms the steady groove of the original album cut into an energetically smooth dance track, driven by stuttering hi-hats and jersey club kicks. Exaktly also produced “eric adams in the club” off Ten Fold and “ascendant (motherfxcker)” from her 2023 EP Exodus the North Star. Now, they reunite to join forces once again to deliver a reimagined version of the track overlaying its ethereal and psychedelic foundation with a verve perfectly suited to ring off in the club, pointing back to the many facets of Yaya’s identity that she expresses on her new album.
Yaya’s undeniable talent has resulted in critical support from outlets like Essence, ELLE, NPR, Pitchfork (who named Ten Fold Best New Album in their review), SPIN and FLOOD. Beyond the music, Yaya has served as the creative director, co-director and stylist for each of Ten Fold’s visuals, utilizing her skills as a visual artist to create a cohesive vision for the album. She showcased her profound artistic presence through the live performance of “me and all my n****s” at her widely lauded Tiny Desk concert and captured attention at SXSW, where Rolling Stone highlighted the dynamism of her vocal performance. Earlier this year, Yaya also starred alongside Immanuel Wilkins in an ad campaign for Converse's recent collaboration with New York-based brand AwakeNY.
On Ten Fold, Yaya delivered a free-spoken masterpiece that speaks to the intricacies of persevering through a year punctuated by grief and loss, life-altering milestones and everything in between. As a second-generation artist, Yaya’s learned the lessons to feel resolute in her relationship to music and root her songwriting in a realistic portrait of what it means to be an artist. Next week, she will be performing at the UK’s We Out Here Festival, following a Summer tour that saw her take on Brooklyn, Washington D.C., Los Angeles, and Philadelphia.
Listen to Exaktly’s “career day” remix above and stay tuned for more from Yaya Bey. | 
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