GUIDED BY VOICES Announce New LP 'Mirrored Aztec' Share 1st Track "Haircut Sphinx” Via Rolling Stone "World Tour" Full Electric Streaming Concert 7/17

GUIDED BY VOICES Announce Sunny Summer Album  MIRRORED AZTEC Pre-order album at Rockathon Records Share "Haircut Sphinx” Via RollingStone  "World Tour" Full Electric Streaming Concert Friday July 17th

LISTEN/WATCH & SHARE: Guided By Voices - "Haircut Sphinx"   Guided By Voices Mirrored Aztec  (GBV Inc)  August 21, 2020 When we last heard from Guided by Voices, they had released an astonishing four albums in just over 12 months. Each has a distinctive creative identity: Zeppelin Over China was a meat-and-potatoes double album, Warp and Woof was a return to the band’s low-fidelity roots and under-two-minute earworms, Sweating the Plague was a slice of moody stadium rock, and Surrender Your Poppy Field was an unpredictable grab-bag of all of the above. After venturing through the tangled brambles of Plague and Poppy Field, we’re treated to a sunny Summer reprieve, a relentless barrage of hooks.  Mirrored Aztec, out Aug 21, 2020, is the latest stop on this runaway train. Like its immediate predecessors, it’s both its own entity and unmistakably GBV. It’s also their most immediately welcoming and inviting offering in years. For the GBV uninitiated, the clean, confident hooks will resonate immediately. If Robert Pollard’s discography—107 albums and counting—seems intimidating, do not fear! With a brand-new, high-quality, all-the-way-there album every several months, it’s abundantly clear that no band’s fanbase has more fun.  Mirrored Aztec **** 4 stars “Genre-bending insanity” -  Shindig  Surrender You Poppy Field:  **** 4 stars  "GBV's 30th full-length juggles home-made lo-fi recordings with sculpted studio tracks, but the songs themselves are of a piece, prizing hooks and focus over abstraction, while never losing Pollard's trademark ramshackle charm." - Mojo  ****  4 stars "The towering power hooks, the seismic 4-track charm, and all the psych / pop / punk / prog weirdness in between, proud dizziness abounds, familiar and surprising at once." - Shindig Sweating The Plague:  Sweating the Plague delivers a compelling statement about both Robert Pollard's legacy as a singer-songwriter and his band's own live reputation that is as coherent as it is goosebump-inducing.”  - Popmatters  “Sweating the Plague shows Robert Pollard achieving the near-impossible” - Exclaim!  Warp & Woof:  "It's up there with some of their best... this is the pinnacle so far of the current GBV reformation, reaching in parts the high calibre of classic era albums like Alien Lanes and Under The Bushes Under The Stars."  - The Quietus "Their hot streak continues with this new record." - Paste Magazine "Grips the listener and refuses to let go. This album plays as a consistent, brilliant album from beginning to end." - Spill Magazine  Zeppelin Over China: "The opening stretch alone offers babbling, sinewy post-punk, dreamy jangle pop and an ominous dirge in quick succession, while other stretches yield delicate filigrees of chamber pop, lysergic behemoths and heavy slabs of concrete rock. It's everything you've ever loved about Guided By Voices, all smashed together in one record.” - The Line Of Best Fit  "It is somehow surprising that a release from an artist with over 100 albums to their name can sound so inventive and new, but at the same time, it’s completely unsurprising and outright expected when that artist is Robert Pollard." - The Spill Magazine GUIDED BY VOICES World Tour 2020  One Night Only!  Streaming concert in your home. BYOB! Friday July 17 (5pm Eastern time)  Plus 96-hour post-show streaming on demand  Tickets at Noonchorus.com and finer venues Guided By Voices will be playing a full-electric concert from an empty venue in Dayton Ohio, with a top-notch audio / video crew.  No acoustic guitars in pajamas in the living room!   Due to the pandemic, the band has canceled a number of tour dates this year.  They’ll be partnering on this web concert with numerous US indie venues, some of whom they’ve worked with for over 25 years.   20% of the ticket price purchased at the venue sites will go to the venues, to help them keep afloat during these tough financial times.    The set will highlight tracks from the February release Surrender Your Poppy Field as well as a few songs off the not-yet-released Mirrored Aztec.