Today, South Carolina-born, South Africa-based singer-songwriter Ginger Winn announces her dreamy, enchanting debut album STOP-MOTION due out June 7 and available for pre-order now. Alongside the announcement, Winn shares "Frosting" out everywhere now with an accompanying flour-filled video. Plus, Winn will support indie-pop artist beccs at The Avalon Lounge in Catskill, NY on May 29 with more information available here. The new track, video and big announcement premiered exclusively via Atwood Magazine, who wrote, "A gentle, sweet, and dreamy acoustic reverie, 'Frosting' glows warm and bright with Winn’s inner light as she sings about ditching her day job and diving headfirst into music. And now here she is, a glistening ray of hope here to show the world that you can make your dreams come true."
STOP-MOTION, the debut album by Ginger Winn is an alluring body of work that offers a bright glimmer of hope in an often bleak world. It captures the artist's hopes, dreams and experiences as Winn explores her place in the world and who she might become. Winn recorded ten songs in 18 days with David Baron (The Lumineers, Noah Kahan, Shawn Mendes), who is currently top 5 on both Rock and Alternative producer Billboard charts and produced the wildly popular "Scared to Start" by Michael Marcagi, at his own Sun Mountain Studios in Boiceville, NY. Today's "Frosting" video release reveals the album cover to coincide with the project's official announcement. Winn carefully crafted a body of work that encourages reflection, daydreaming and wonder while simultaneously confronting truths, no matter how difficult it may be. The collection, Winn says, "is a 27-minute carousel ride through a renaissance. You will fall in love, build your dreams, rip down reality, face your fears, reconnect with your inner child, and escape this world for a moment while reflecting on your place in it. A reminder to enjoy what you can, when you can, if you can because the carousel ride won't last forever."
Reflecting on working with Winn and the completed body of work, Baron shares, "Ginger Winn is a rare diamond. A mature artist who has not released music before (almost unheard of these days). Her style and songs are diverse in style. They are unified by her personality which is both approachable and a bit mysterious. She has an interesting career ahead of her."
On the album itself, Baron says, "The album feels like a memoir. It captures that ‘day in the life’ like many of the best books and records. I recommend listening to the record as a unified whole. It is exciting to be involved in the inception of an artist as powerful as Ginger."
With "Frosting" and its accompanying video, filmed at Early Terrible in Woodstock, NY, Winn pays homage to her short career as a pastry chef and puts the live, careful creation of the new album artwork on full display. The cover features a photograph taken by Tina Baione of a carousel in Piazza della Reppublica in Florence, Italy with tape to reference Baron's studio and frosting to reference Winn's old job. The final piece was photographed by Adrianna Newell (NY Times, Vogue, DVEight) to create the finished product. The video is a tribute to the process of deliberately crafting an album, as Winn shares, "This is a surreal version of my inner thoughts while making pastries wishing I was making music, which leads to hand-making the album cover with David Baron–the same way we made the music."
Watch "Frosting" (Official Video)
Last month, Winn introduced herself with the tender "Super 8," a modern dreamy love song inspired by the complexities of being a young woman and the hard fought realities of making one’s own ever-winding dreams come true. Winn's ethereal, booming vocals invite listeners into the hazy dream-like reality of her anxious and ambitious mind. With an acoustic guitar mixed with swelling horns, the artist chronicles the intricacies of falling in love with recollections that feel familiar yet distant–as if to watch flashbacks play back on Super 8 film.
The track arrived with a video, appropriately shot on Super 8 film, directed by Tina Baione and Ellery Luse Weiss and edited by Nicholas Paul, brings Winn's multifaceted story to life. It's a tribute to all that dreams offer–from powerful, to surreal to sweet where a slumbering Winn oscillates between dreamworld and reality, finding herself in peculiar places like Jane’s Carrousel in Brooklyn, NY and the backroads of Tuscany.
Born and raised in South Carolina, Ginger Winn has been singing and songwriting since age nine. With the pursuit of music always central in her mind, she began working as a freelance music producer online over two years ago, leading her to her latest offering–"Super 8." In 2022, Winn received a message from Tina Baione to help turn her husband Matthew's poetry into a song, and "Super 8" was born. The three have been making music together ever since, and through Winn's music, are thrilled to build a sonic and visual universe of their own.
STOP-MOTION, the debut LP by Ginger Winn sees the artist take stock of life and submerge herself in love. It's due out June 7 and available for pre-order now. Watch Winn reveal the official album artwork with the "Frosting" track and video out now. See Winn live in Catskill, NY on May 29 with more information available here. Keep up with Ginger Winn on Instagram, TikTok, and YouTube for much more from the rising musician.
Watch "Super 8" (Official Video) | Listen | 
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