3/03/2022

No Frills Share "Darkhorse" Single via Northern Transmissions | 'Downward Dog' Debut LP Due April 1, 2022

No Frills Announce Share "Darkhorse" Single
via Northern Transmissions

Read the Indie88Psychedelic BabyVENTSSPILL Magazine, and For The Rabbits Features

Downward Dog LP Due April 1

Album Release Show with DJ Ducks Ltd in Toronto on April 16, Tickets Available Now

Watch the Official Album Teaser
Photo by Andrew McGill
Clockwise from TL: Maddy Wilde (vox, synth), Matt Buckberrough (guitar), Daniel Busheikin (guitar, vox), Jon Pappo (drums)
LISTEN/WATCH & SHARE: No Frills - "Darkhorse"
Spotify / Apple Music / Soundcloud / Bandcamp

LISTEN/WATCH & SHARE: No Frills - "Copy Cat"
Spotify / Apple Music / Soundcloud / YouTube

LISTEN & SHARE: No Frills - "I Don't Wanna Be Your Dog Anymore"
Spotify / Apple Music / Soundcloud / Bandcamp
"The track is a sweet, lo-fi/jangle-pop tune, reminiscent of summer days, despite it’s slightly gloomier lyrical material"
SPILL Magazine


"The track greets us with a delightfully meandering guitar-line and steady driving rhythm, nodding to the late-noughties-ilk of Darwin Deez or Here We Go Magic [...] delicious sound as refreshingly cool as lemonade on a summer’s afternoon"
For the Rabbits

"There is a lovely groovy shimmer to it all, painting with broad strokes on a colorful pallete of sharp jangly guitar riffs and a bedroom pop psych sound, like a mix of Tops, Men I Trust and early Mac DeMarco."

We All Want Someone to Shout For 

"Toronto's No Frills reflect on codependence, connection, and identity on their infectiously catchy new single 'Copy Cat,' a buoyant and angular indie rock song that'll leave listeners in a sweet daze, eager for more."
Atwood Magazine

"'Copy Cat' sees bandmate Maddy Wilde take on lead vocals, offering a bright and airy vocal performance to match with the track’s breezy jangle pop melodies. Bubbling synth tones and wiry guitar interludes playfully guide the track off the beaten path, even while the sugary chorus lends the track an upbeat pop appeal. [...] No Frills once again strikes a deft balance between fun and fear, concealing a dark emotional core with DIY pop delights."
Under the Radar

"One of Toronto’s most exciting indie rock supergroups"
RANGE

"'Copy Cat' is a fascinating affair, the wiry post-punk of the lead guitar contrasted by smooth tropicalia of the wavering synth and Maddy’s breezy sing-speak vocals, reminiscent of Quilt or Stereolab. No Frills necessary, Downward Dog is a collection where the songwriting shines all on its own, Canada’s newest supergroup might just be the best one yet."
For The Rabbits

"Whereas [Iggy] Pop’s reference to canine submission was thrilling and subversive, Busheikin’s flip on the words finds him sick of being locked under a depressive malaise. Alongside the saddened hum central to 'I Don’t Wanna Be Your Dog,' No Frills balance a bit of lackadaisical humor with their charming lo-fi pop."
FLOOD

"Mixed with melancholy folk and tongue-in-cheek whimsicality, this smoky tune features a fiery guitar solo and is reminiscent of Yo La Tengo at its most candid."
Glide 

"Either an emotional metaphor, an outcome of lockdown, or just a song about a fed-up dog, No Frills shows that they’re not constricted by any boundaries in their music."
The Luna Collective


"Daniel’s lyrical prowess means the songs he features such things so heavily in are playful and enticing; there’s a humour and self-awareness to his writing that makes each track he creates deeply relatable."
PopWrapped
Today, Canadian indie rock outfit No Frills share "Darkhorse," the latest single off their forthcoming album, Downward Dog, due April 1, 2022.

Speaking on the track, songwriter Daniel Busheikin wrote: "'Darkhorse' was written after I was fired from a café of the same name (oops!) and is about the carrot dangling in front of our collective faces, promising an ultimate material reward that will always elude us. Basically a more pretentious version of 'work sucks // I know.'"

On No Frills’ debut record, Buskeikin calls himself names. He’s a bummer, a drip, a dog. It’s the latter that was embraced for the album’s title, Downward Dog – a description of Busheikin’s general malaise, and a nod to the yoga position he attempts every morning as part of a positive mental health routine.

When Toronto shut down in the spring of 2020, Busheikin descended into his basement and encircled himself with guitars, vintage synths and a nest of guitar pedals. Six months later, he emerged with fifteen demos and a vague plan.

Given that recording with a full band was no longer on the table, Downward Dog began by tracking only drums and bass to tape in Gavin Gardiner’s (The Wooden Sky) garage-turned-studio. With the digitized stems from those sessions, Busheikin started assembling the album in piecemeal. Bandmates Maddy Wilde (keys, vocals), Jonathan Pappo (drums), Matt Buckerrough (guitar, bass) and Mike Searle (bass) would sporadically drop in to record various riffs and rhythms and provide feedback. In lieu of a sensible engineer or proper recording equipment, Busheikin found himself leaning into bizarre production techniques. To get the ideal right vocal tones, for example, he sang wearing a KN95 mask into a microphone with a toilet paper tube taped to it. 

The result is a memorable collage of lo-fi pop that filters themes of depression, despair and death through a sardonic sense of humor. Jangly indie rock and intimate ballads are woven together by warm analog production and a uniquely whimsical defeatism. “Ice Cream Cone” channels 50s crooners, while ”I Don’t Wanna Be Your Dog Anymore” bobs along under a 90s college rock raincloud. Keyboardist Maddy Wilde takes lead vocals for the Stereolab-esque “Copy Cat,” a sugary number with gurgling synths. When the record draws to a close with the lo-fi lullabye “Pancake,” Busheikin tenderly offers a overtly simple reflection to conclude the journey: “that’s just normal life / it is nice / and it’s sad / and it’s the only one you have.” 

No Frills is set to play a number of shows this spring, including their album release show with Louie ShortDJ Ducks Ltd, and other special guests on April 16 in Toronto. They will also be playing a one-off show with Dorothea Paas and Poolblood on May 18.


NO FRILLS LIVE
^ with Louie Short, DJ Ducks Ltd, and Special Guests
* with Dorothea Paas and Poolblood

Apr 16 - Toronto, ON - The Monarch ^
May 18 - Toronto, ON - The Garrison *

NO FRILLS LINKS 
Website | Facebook | Instagram | Twitter | YouTube | Soundcloud | Bandcamp | TikTok

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