“It was such a privilege to be able to capture this new creative with Doja Cat after working with her on her Vevo LIFT campaign last year,” says JP Evangelista, Vevo’s SVP of Content, Programming & Marketing. “We really enjoyed being able to build off her new Planet Her aesthetic, creating a world perfectly suited for the album and her new era and sound. As always, collaboration is the key to success with these performances and that is truly evident with these videos. Doja’s input was absolutely invaluable, and we’re so proud of the finished product. We look forward to continuing to support Doja and being part of her artist story with this and upcoming releases.”
Doja Cat previously worked with Vevo when she was named a Vevo LIFT artist in 2020, releasing exclusive performances of “Say So” and “Streets,” as well as a short film, “The Tale of Becoming Doja Cat.” For “Ain’t Shit,” Vevo and Doja wanted to build upon the themes on Planet Her: futurism, femininity and surrealism, all while showcasing her power and strength as a performer. Shot in the desert of California, “Ain’t Shit” sees Doja clad in all black atop a massive golden structure. The structure is a direct contrast to the vastly desolate location of the Planet Her “world,” allowing Doja to stand out and truly rule over her “planet.”
Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.
ABOUT VEVO: Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra and Vewd.
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