4/25/2017

Baaba Maal partners with charity: water

BAABA MAAL 

ANNOUNCES ALL PROFITS FROM EXCLUSIVE DIGITAL REISSUE OF THE TRAVELLER TO GO TO charity: water

"I am so happy to be working with charity: water because I believe that together, if everyone embraces this project, we can bring clean water to the people who need it" 
--BAABA MAAL



Today Senegalese, Grammy-nominated musician Baaba Maal announces he will be putting out an exclusive digital reissue of his critically acclaimed album The Traveller along with a never-before-seen documentary. All proceeds from the album reissue (after credit card fees) will be going exclusively to charity: water, a non profit organization whose mission is to bring clean, safe drinking water to people in developing countries.

This exclusive digital reissue of The Traveller is only available via Baaba's website. It features a new 50-minute documentary of his annual Blues Du Fleuve Festival in Senegal as well as a 12-minute short film featuring Baaba performing acoustically and talking about his involvement with charity: water. Here is a three minute clip:


Baaba Maal is a United Nations ambassador and is committed to advocating for women's as well as children's rights across Africa.  A chance introduction between Baaba Maal and the charity at a private screening of his Blues Du Fleuve documentary resulted in this collaboration.
 
After releasing The Traveller last year, Baaba Maal went on to record a 5-track EP withMumford & Sons titled Johannesburg and will be appearing with them live at this year's Latitude festival in England. 

Notes to editors regarding charity: water
 
*charity: water is a non-profit organization on a mission to bring clean and safe drinking water to people in developing countries.
 
*charity: water uses 100% of public donations to directly fund sustainable water solutions in areas of greatest need. A generous group of private donors funds their operating costs so that the organization doesn't have to use a single penny for overhead.
 
*They believe in showing people exactly where their money goes. Every time they complete a water project, they post GPS coordinates, photos and a brief description of the project on Google Maps. It's just one of the ways they're reinventing charity - holding themselves accountable to the highest level of transparency.
 
*Right now 663 million on the planet don't have access to clean and safe drinking water.
 
*Unsafe water and lack of basic sanitation cause 80% of diseases and kill more people every year than all forms of violence, including war. Children are especially vulnerable, as their bodies aren't strong enough to fight diarrhoea, dysentery and other illnesses.
 
*When a community gets access to clean water, it can change just about everything. It can improve health, increase access to food, grow local economies, and help kids spend more time in school.

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