Photo credit: Benjamin Ruttner
Today, the 22-year-old Dallas, Texas-born, NYC-dwelling Juliana Madrid shares “Not In My Lifetime” accompanied by a new Benjamin Ruttner-directed music video, on Neon Gold Records. “Not In My Lifetime” is the first taste of her upcoming 5 song EP. The song was co-written with Clairo (who also plays flute on the track), Justin Young (The Vaccines), as well as Benjamin Ruttner (The Knocks) and James Flannigan, who also co-produced the track. The entire forthcoming collection of songs was written across 3 days in upstate New York last fall, at an artist retreat organized by Mumford & Sons’ Ben Lovett and Neon Gold’s Derek Davies.
Juliana “Jules” Madrid says: "Not In My Lifetime is about when you take those moments to relish in the present you, and your hopes and dreams for the future you. Wishing that feeling could last forever. Then you catch yourself- the delusion you’ve been banking on for so many years becomes so obvious, reality and probability and the pessimist inside of you squashes it. Kind of letting go of hope you settle with the fact that it's just not in your lifetime."
Juliana has played her first festival performance at the sold out All Things Go Festival alongside alt-fem legends Lana Del Rey, boygenius, MUNA, Ethel Cain etc, and toured North America supporting The Knocks, indie band Cannons and graced the stage opening for Anna Shoemaker, Metric, Matt Maeson, Joe P, SAINT MOTEL and most recently Cafuné.
Her sophomore Afterlife EP was released last year on Neon Gold Records. After releasing “Trackstar”, co-written with GRAMMY-nominated talents Benjamin Ruttner (of The Knocks), and Matthew Koma (Zedd, Carly Rae Jepsen, Shania Twain etc), the 8-track EP consists of "Afterlife", "Big Plans", "Silica" and "Pixelated" for instance. Juliana combines elements of folk, alt, and pop to write sardonic, coming-of-age tales that are relatable yet uniquely her. Madrid started in music at the young age of 9, learning guitar at the encouragement of her parents. Soon after, she enrolled in a local program called School of Rock. There, she began to find her voice while realizing she also had a knack for songwriting, using music as a creative outlet to express herself. Since then, Juliana and her guitar [which she named “Earl”] have been inseparable, working tirelessly to refine her craft. In August of 2022, she released her self-titled EP. Written by Juliana and produced by GRAMMY-nominated artist Benjamin Ruttner [ of The Knocks], the EP explores themes of relationships, religion, and the existentialist feeling associated with growing up. With additional instrumentation from the likes of Griffin Goldsmith [Dawes] and Matt Chamberlain [David Bowie, Pearl Jam], the EP received critical praise from the likes of UPROXX, V Magazine, and The Line of Best Fit. Gorilla vs. Bear listed it as one of the best EP’s of 2022. Additionally, the lead single, “Pretend” was featured in the hit Netflix movie “Do Revenge,” resulting in more than 20k Shazams in one week.
Praise for Juliana Madrid:
#22 in top 30 EPs - gorilla vs. bear
“a promising work of striking lyrical vulnerability and universal storytelling, tracing yearning coming-of-age stories amidst magnetic pop songwriting.” - Under The Radar
“alt-pop with the driving rock rhythms of Liz Phair and other stars from the 2000s” - The Line of Best Fit
“breakout Juliana Madrid is a singer you need to know” - Alternative Press
"Her breathy vocals make the song shine, and the lyrics... are haunting and evocative and linger after the song finishes.” - Uproxx
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https://twitter.com/julianamadrid_
https://neon.gold/ | 
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