Sid The Cat announces new venue; Sid The Cat Auditorium in South Pasadena, CA. Opening Fall of 2025

Sid The Cat announces new venue; Sid The Cat Auditorium in South Pasadena, CA. Opening Fall of 2025

 

 

FOR IMMEDIATE RELEASE:

South Pasadena, CA  – July 30, 2025 – Sid The Cat, a Los Angeles based independent concert promoter, is proud to announce Sid The Cat Auditorium, its very first music venue. Located in the heart of downtown South Pasadena, Sid The Cat Auditorium will host national and local acts and promises to be a beacon of music and arts in the neighborhood for creatives and fans of all ages.

Over the past 10 years, Sid The Cat has hosted concerts in more than 40 spaces in and around Los Angeles with the hope of opening their own venue. “We always knew that we would need our own space in order to produce the highest quality events for concert-goers, and having a home base will give us that,” said Kyle Wilkerson co-owner and talent booker for Sid The Cat. The venue is slated to open later this year and will feature nightly concerts.

"Sid The Cat Auditorium is a dream realized and a monumental goal accomplished through years of vision, hard work, and community support,” said Brandon Gonzalez, co-owner of Sid The Cat.

Sid The Cat Auditorium sits on the east wing of the former South Pasadena Elementary School, which was decommissioned in 1979. The original school auditorium will serve as the venue’s live music room and features a sound system designed by Ratsound. One of the school's original classrooms will be the home of Sid’s Bar. The bar is connected to the auditorium by a covered arcade and patio. Including a full bar with both alcoholic and non-alcholic beverages. Key features of the venue include:

-500 cap / All Ages
-Amenities: State-of-the-art sound system
-History: historic art and architecture 
-Location: Centrally located in Downtown South Pasadena with ample parking and easy access to metro A-Line and the 110 FWY.

In the world of corporate promoters/monopolies and AI, Sid The Cat is a rare breed of independent, “it’s never been more difficult to launch an independent venue built from the ground up and we acknowledge the support of our community from the beginning” said Brandon Gonzalez. 

In the face of inflation and rising costs, the indie promoter has launched a crowdsourcing campaign to seek support from their friends and music fans. If you believe in the power live music and art has to inspire and influence people, please consider supporting Sid The Cat. Follow them on Instagram and sign up to their newsletter for upcoming announcements.

"Our vision is to celebrate music and art the way that sports are revered and celebrated,” said Kyle Wilkerson. 

About Sid The Cat:
Sid The Cat Presents is a fiercely independent concert promoter based in Los Angeles, CA. With over a decade of booking, promoting and producing concerts, their goal is to promote and foster the community of artists in LA and around the world. 

Brandon Gonzalez and Kyle Wilkerson founded Sid The Cat in 2015, with a strong DIY ethos and vision to put artists first. They believe in word of mouth marketing with tangible items such as trading cards, matchbooks, posters, etc. 

Sid The Cat is honored to have hosted shows with boygenius, Phoebe Bridgers, Bright Eyes, Big Thief, Jackson Browne, Jim James, Mac DeMarco, MJ Lenderman, Moses Sumney, Samia, Soccer Mommy, Ty Segall and many other talented artists.