6/17/2025

AVALON ANNOUNCES DEBUT EP + "SCREAM" OUT NOW

AVALON ANNOUNCES DEBUT PROJECT 

permanent californian



OUT JULY 18 ON KRO RECORDS



WATCH THE VIDEO FOR NEW SINGLE “SCREAM” 

PHOTO CREDIT:Andrea Riba

LA-born and raised Chicana singer, producer, and underground fixture Avalon has announced her debut EP, permanent californian arriving July 18 via KRO Records. The project opens with its’ second single, the darkly euphoric “scream”, a guitar-driven, pop-like slow burn that grapples with the duality of fame and the ensuing emotional whiplash, both cathartic and unfiltered. Avalon shares, “This song is about feeling trapped in a persona. It uses the metaphor of being kidnapped and held against your will. The chorus “scream, no one can hear you” is really a reference to both the pressure to maintain relevance and the person underneath the persona not feeling heard or seen by anyone.” LISTEN HERE & PRE-SAVE HERE


The accompanying black and white visual, directed by Andrea Riba, is both a nod to the French New Wave greats and Bergman’s Persona.The cinematic narrative is also a beautiful DIY nod to Jungian themes and the late David Lynch, as two different versions of Avalon become entangled in the fight for survival. Of course, the city of Los Angeles is both a character and a backdrop in Avalon’s mythology. WATCH HERE


Earlier this year, Avalon released the first single from permanent californian, “Harder To Reach Than God”, an infectious alterna-pop debut, written by Avalon and co-produced by Grammy-nominated Chris Greatti (Aurora, Yeule, Yves Tumor, Willow). The song dropped alongside an instantly iconic seductive sunrise video (from which Avalon was loosely inspired by 70s cult NY superstar Candy Darling)crescendoing into an extended bonus remix from The Hellp as a bonus finale - WATCH HERE


If last year’s resurgence of hedonistic indie sleaze signaled a cultural shift, Avalon’s rise is where that tension finds form in 2025. Her sonic palette embodies the patchwork of a first-generation Chicana, weaving together a deeply rooted Mexican heritage with a classic OC upbringing. Avalon’s own music is as cerebral as it is visceral and pulls from the deep well of specters both imagined, echoed, and innovatively reinvented in a distinctly Warholian manner. Avalon's work exists as "anti-music music"—where traditional structures are dismantled and reassembled with futuristic intent. Already known as an established and celebrated DJ and underground tastemaker with a cult following, Avalon is the maverick voice of a young generation unwilling to conform and incapable of standing still. To watch her work unfold is to stare directly at the kaleidoscope of LA subcultures—a story reborn yet never rewritten.


PHOTO CREDIT: Esteven Oriel

STREAM / PURCHASE “SCREAM”

https://orcd.co/permanentcalifornian 


WATCH THE VIDEO FOR “SCREAM" https://www.youtube.com/watch?v=_3_Wd08JdLE


LISTEN & WATCH THE VIDEO FOR “HARDER TO REACH THAN GOD”

https://youtu.be/pvYuztnUX4I


PRE-SAVE permanent california

https://orcd.co/permanentcalifornian


PHOTO CREDIT: Andrea Riba


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