6/05/2020

HINDS New Album Out Today + Special Edition Merch Proceeds Going to BLM Organizations

RELEASES NEW ALBUM TODAY 
THE PRETTIEST CURSE OUT NOW VIA MOM + POP

SPECIAL EDITION MERCH PROCEEDS
GOING TO BLM ORGANIZATIONS
(Album artwork by Ouka Lee: download high-res HERE)

Praise for Hinds + A Prettiest Curse:

"A garage rock burner, the fuzzed out track reaches a crescendo with the sing-along chorus: “I’ve been ridin’ solo/Ridin’ solo.” Despite its lonely subject matter, it’s a light track that showcases a band that’s just… fun. No fancy music journalism terms needed." - Rolling Stone (Song You Need To Know)

“Hinds has an excellent grip on its particular brand of hazy, jangly music, and uses the razor's edge between mellow and melancholy to maximum effect. They wield their tools with the easy confidence of beginners without sounding like amateurs.” – NPR Music

“Though recorded in southern Spain, the lo-fi tracks, with lyrics in English, have a distinctly American garage-rock feel.” – New York Times: T Magazine

"..a catchy, noisy, and slightly wry celebration of self-sufficiency..." - The FADER (on “Riding Solo”)

“Leave Me Alone...showcases a knack for better songwriting than a lot of their peers, lo-fi nostalgia that isn't just lazy imitation, and, best of all, a bright future ahead. I'm excited about this band. Get excited, too.” – Vulture

"That revelatory moment when a no-fi indie band has its fifth-dimensional epiphany, this is pure phenomenon; an orgy of tractor-beam noise, block-party chant-pop and lyrics you hope are about masturbation, for the sake of the Star Wars community." - The Guardian (on “Riding Solo”)

"Madrid quartet Hinds is back with their third album, and a bigger sound than ever before." - BUST Magazine

"trading in shambolic garage pop for shinier, synthier dreampop." - Brooklyn Vegan

"Hinds return with their first bit of music since 2018 and [‘Riding Solo’ is] a complete bop. If you forgot about how cool it is to be in a girl band, this group is back as a giant reminder." - Refinery 29

"It’s an incredibly lush and tender soundscape that could easily defrost even the coldest of hearts." - Stereogum on “Come Back and Love Me <3”

“their best work to date." - Paste Magazine (8.5/10)

“the Madrid quartet take a turn towards a cleaner garage pop sound...the tightest LP from the band yet." - Consequence of Sound

"Without a doubt, The Prettiest Curse is some of Hinds’ most pop-leaning work...the punk attitude that initially made fans fall in love with the band is still very much there, and it’s heard in the cool vocal delivery and the explosive, glimmering guitars." - Billboard


Beloved Madrid band Hinds release their glorious beast of a third album, The Prettiest Curse, today on Mom + Pop. On this new record, Hinds take a quantum leap forward as a band and shrug off any remaining lo-fi accusations, finally harnessing the full extent of their pop prowess and unleashing songs which sound bigger, bolder, and more complex than anything they have done before, while still remaining true to their girl-gang, garage rock roots. “We have this incredible job, but it’s really transformed the way we live,” says Carlotta Cosials, explaining the album title. “We know we’re not going to stop, so we’ve decided to embrace it—to see this curse as something pretty.” Featuring songs performed in Hinds’ native tongue for the first time, The Prettiest Curse was produced by Jennifer Decilveo and is positively bursting with life, finding Hinds at their very best yet. Purchase, stream and download the album now HERE

Hinds’ album was initially postponed due to COVID-19, and the record is now released during a time when all conversations should be focused on the Black Lives Matter movement, dismantling systemic racism, and defunding the police. While the band could not push the release of the record again, they are committed to supporting BLM and are selling a special edition t-shirt, with all net proceeds going to the following four organizations: @BTFAcollective (Black Trans Femmes in the Arts, USA), @ACER (African Career, Education, and Resource, USA), @AMAC (Asociación de Mujeres Africanas en Canarias, ESP), and @SOSracismomadrid (ESP). More information HERE + resources on “Ways You Can Help” HERE.
Hinds’ forthcoming tour dates have been canceled at this time due to Coronavirus. Stay tuned for more dates to come when conditions improve and it is safe to gather and get back back on the road. 
Photo Credit: Keane Pearce Shaw - download high res here


LISTEN/WATCH:

Hinds first discovered their undeniable camaraderie back in 2014, three years after Carlotta Cosials and Ana Perrote first linked up and started covering songs together. Making their debut with the Bandcamp-released singles “Bamboo” and “Trippy Gum” in 2014, the duo quickly caught the attention of tastemaker press, and penned global record deals that kicked off their meteoric rise. Once Amber Grimbergen and Ade Martin joined the lineup, Hinds began earning buzz as a must-see live band, and soon became one of the biggest indie acts ever to emerge from Spain. The band soon released their breakout debut album Leave Me Alone and their sophomore record I Don’t Run, which Hinds co-produced alongside Gordon Raphael (the producer behind The Strokes’ iconic first two albums), earning mass critical acclaim. Since then, the band have performed on The Late Show with Stephen Colbert, won over crowds at festivals like Coachella and Glastonbury, played sold-out shows all over the world, started their own limited edition cruelty-free makeup line, have been included in various movie soundtracks, and have hosted their own festival PARTY PLANET.

Each time they take the stage, Hinds create a kind of wild magic, a feel-good free-for-all often complete with synchronized dancing and giddy crowd-surfing from the members themselves. While the band’s first two albums channeled the euphoric energy of their live show in their gorgeously punchy take on garage-rock, their latest full-length adds entirely new texture to their sound. Produced by Jenn Decilveo (The Wombats, Ben Platt and Anne-Marie), The Prettiest Curse finds the band letting their imaginations run more freely than ever, even as they share some of their most emotionally heavy material to date.

In bringing The Prettiest Curse to life, Hinds purposely chased their most outrageous impulses, sometimes deliberately messing with audience expectations (“When people hear this record I want them to freak out and just go, ‘What?’” says Martin). Not only a major creative leap for the band, the album also marks a whole new level of confidence in their artistry. “If baby Hinds could hear this record, they wouldn’t believe it—it’s so far from where we started,” says Perrote. “It’s the first time we truly enjoyed the process and didn’t ever feel we had something to prove. I’m so proud that we just let ourselves have fun, and never held back from doing what we wanted.” 

Hinds is: Carlotta Cosials (vocals, guitar), Ana Perrote (vocals, guitar), Ade Martin (bass), Amber Grimbergen (drums)
 
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