TERAGRAM BALLROOM FOUNDERS EXPAND TO THE ARTS DISTRICT:
ANNOUNCE THE MOROCCAN LOUNGE:
A NEW LIVE-MUSIC VENUE COMING FALL OF 2017
DUNCAN SMITH APPOINTED AS TALENT BUYER
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The principal owners of Downtown-LA's acclaimed music venue, the Teragram Ballroom, announce their latest addition to the LA live-music scene, The Moroccan Lounge. The new venue will open its doors in the LA Downtown Arts District in the fall of 2017.
The Moroccan Lounge is located at one of the oldest liquor-licensed sites in LA, which has housed many businesses over the years-including a well-known diner, Little Pedro's, and according to popular rumor, a brothel. Now the storied location has been transformed into The Moroccan Lounge, an intimate live-music venue with unimpeded sight lines, exceptional acoustics and an environment that caters to both artists and audiences.
"It was important for me to open a little brother to the Teragram Ballroom - a fresh, sound-strong venue that supports bands, giving them that first step up to performing in a first rate, state-of-the-art venue," says co-founder Michael Swier, likening this venue's raison d'etre to that of his revered New York venue, the Mercury Lounge. "A venue the size and quality of The Moroccan Lounge develops bands with the kind of professional attention and treatment they will come to expect as their careers gain speed and they play the larger, more venerable venues."
The Moroccan Lounge accommodates approximately 275 people, and offers a large, static stage in an acoustically conditioned music room with adjacent green room, a comfortable lounge with a large bar and a restaurant.
"I feel very fortunate to have found this gem, with its perfect bones for music, in the Arts District," says Swier. "It's a vibrant neighborhood, new and familiar at the same time, acreative sense of place."
Co-founder Joe Baxley, who scouted the location, agrees. "The Downtown Arts District has become a real center of culture and entertainment, a place with a lot of activity. I can't think of a better location for The Moroccan Lounge," he says.
Located at 901 East 1th Street, The Moroccan Lounge is just off the 101. It is on the gold line near the Little Tokyo/Arts District Station.
"We were inspired by the building's existing Moorish style, which kindled memories of Tangier, and the iconic Café Baba, notorious haunt of rock legends," says project architect and co-founder, Brian Swier, who also designed the Teragram Ballroom, the Bowery Ballroom, the Mercury Lounge, among others. "While rock n' roll was my primary design mode, visitors can expect unusual details here -- some new, some vintage -- like unique wall coverings, exposed masonry, and salvaged ephemera."
Industry-veteran and LA resident, Duncan Smith, is The Moroccan Lounge's talent buyer. Smith was most recently a talent buyer at LA's The Resident and prior to that he worked at LA's Spaceland Presents. Both Scott Simoneaux, talent buyer for the Teragram Ballroom, and Johnny Beach, long time talent buyer for the Bowery Ballroom and partner in the Teragram Ballroom, will assist in the launch and oversight of The Moroccan Lounge's talent-buying department.
Acoustical Consultant: Jim Falconer
Sound System Designer: Jeff DelBello of db Sound Design
Lighting System Designer: Luciano Savedra
Website: themoroccan.com
Twitter: @moroccan_lounge
Facebook: Moroccan Lounge
Instagram: @moroccanlounge
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