6/16/2017

PORTUGAL. THE MAN RELEASES LONG-AWAITED ALBUM WOODSTOCK

PORTUGAL. THE MAN RELEASES LONG-AWAITED ALBUM WOODSTOCK

ACCLAIMED PORTLAND ROCKERS PARTNER WITH CREATIVE AGENCY WIEDEN+KENNEDY ON INTERACTIVE MUSIC VIDEO FOR “RICH FRIENDS” STARRING ACTOR GLENN HOWERTON

WATCH “RICH FRIENDS” HERE

“FEEL IT STILL” SPENDS EIGTH CONSECUTIVE WEEK AT #1 AT TRIPLE A RADIO
SITS AT #2 AT ALTERNATIVE RADIO

WOODSTOCK AVAILABLE EVERYWHERE TODAY HERE


WOODSTOCK TRACKLIST
1. "Number One" (featuring Richie Havens and Son Little)
2. "Easy Tiger" 
3. "Live in the Moment"
4. "Feel It Still"
5. "Rich Friends"
6. "Keep On"
7. "So Young"
8. "Mr. Lonely" (featuring Fat Lip)
9. "Tidal Wave"
10. "Noise Pollution" (featuring Mary Elizabeth Winstead and Zoe Manville)

Atlantic recording group PORTUGAL. THE MAN has released their highly anticipated new album, WOODSTOCK, available everywhere here. Portugal. The Man also released several other instant grat songs off the album, “Number One,” “So Young” and “Rich Friends,” made available when fans pre-ordered the album. 

The album is accompanied by the music video for “Rich Friends” – starring actor Glenn Howerton – developed in partnership with creative agency Wieden+Kennedy. As soon as the video for “Rich Friends” starts playing, it’s rudely interrupted by a series of pop-up ads. These pop-up ads actually start to create a story about a couple living the perfect life. But it’s the type of perfection that could only exist in an ad. When the user rolls over the pop-up ads, they’ll discover that things are pretty fucking far from perfect. As the video plays out, we see the stars take a nightmare descent into booze, drugs, and murder.

"It’s been fun interrupting people’s favorite shows with our commercials, but we thought that there had to be other art forms we could ruin with ads,” joked Max Stinson and Erik Fahrenkopf, the W+K creative directors who came up with the idea for the video.  "With a music video, only one thing matters: making shit people actually want to watch. As advertising agencies stumble towards a new way of working, this video has been a refreshing reminder to always keep your eye on the audience,” added Jason Kreher, Creative Director of Publishing for Wieden + Kennedy. Watch “Rich Friends” here.

The release of WOODSTOCK kicked off earlier this spring with the release of the current hit single, “Feel It Still,” available now at all DSPs and streaming services here. The track is fast proving a multi-format success, currently sitting at #1 at Triple A radio nationwide for the 8th week in a row, and #2 at Alternative radio.

Feel It Still” is also joined by two unique visuals, a standard clip, now with over 4.7M views on YouTube, as well as an interactive companion video created by the band in partnership with global creative agency Wieden+Kennedy. The clip – which originally premiered via Noisey – is both an electrifying music video as well as an interactive toolkit for protesting social injustice. Directed by Ian Schwartz at Prettybird, “Feel It Still” asks viewers to find hidden Easter eggs designed to help#theresistance movement, including a direct dial to the White House, a video explaining the legal rights of protestors, donation sites for Planned Parenthood and the ACLU, custom-designed protest posters, and stencil kits for resistance graffiti. Built on the Wirewax interactive video platform, “Feel Is Still” can be viewed now at feelitstill.com. “Feel It Still” was also featured in a number of syncs including NikeYouTubeAmerican ExpressHBO NowClawsApple, and more.

In celebration of 4/20, Portugal. The Man and Wieden+Kennedy teamed up again, this time with Oregon cannabis grower Hifi Farms to release “Feel it Still,” a custom, packaged, pre-rolled blend designed to pair with the new single/video. A top shelf blend of hybrid strains Gorilla Glue #4 and Girl Scout Cookies, “Feel It Still” arrived at all Serra Cannabis and Electric Lettuce recreational dispensaries.

Portugal. The Man has been celebrating the release of WOODSTOCK with their biggest world tour thus far, set to travel through the summer (see attached itinerary), most recently playing two back-to-back sold out shows at New York City’s Terminal 5. Billboard deemed the electrifying show as “an invigorated and fired up attitude that plays out on stage in all the right ways.” For complete details, please visit www.portugaltheman.com/tour-dates.

***
Everything You Need to Know about Portugal. The Man’s New Album

As we quickly approach the halfway point of 2017, the world continues to burn like an out-of-control dumpster fire. Wait, that’s not quite fair to say. The world continues to burn like an avalanche of flaming biohazard material sliding down a mountain of used needles into a canyon full of rat feces. But there happens to be a speck of good news in between those glowing red embers of scat and toxic waste: Portugal. The Man has a new album.

Yes, a new album called Woodstock. And fire up your goddamn air-horn sound effect because it’s the best, hypest, dopest, most-relevant-to-aspirational-millennials-who-are career-conscious-but-also-believe-in-collective-positive-change album of the year. And we don’t say that just because 2017 is the year of low expectations. We say it because it’s actually a great album. Bah-bah-bah-baaaaaaahhhhhhhhh, motherfucker.

If you’re scoring at home, Portugal. The Man’s last album came out over three years ago. That’s a long gap for a band who’ve dropped roughly an album a year since they became a band. And in true, prolific band fashion, they spent almost every minute since 2013 working on an album called Gloomin + Doomin. They created a shit-ton of individual songs, but as a whole, none of them hung together in a way that felt right for the band.

Then John Gourley, PTM’s lead singer, made a trip home to Wasilla, Alaska (home of Portugal. The Man’s biggest fan, Sarah Palin), and two things happened that completely changed the album’s trajectory. First, John got some parental tough love from his old man, who called John on the proverbial carpet or dogsled or whatever you put people on when you want to yell at them in Alaska. “What’s taking so long to finish the album?” John’s dad said. “Isn’t that what bands do? Write songs and then put them out?” Like fathers and unlicensed therapists tend to do, John’s dad cut him deep. The whole thing started John thinking about why the band seemed to be stuck on a musical elliptical machine from hell and, more importantly, about how to get off of it.

Second, fate stuck its wiener in John’s ear again when he found his dad’s ticket stub from the original 1969 Woodstock music festival. It seems like a small thing, but talking to his dad about Woodstock ’69 knocked something loose in John’s head. He realized that, in the same tradition of bands from that era, Portugal. The Man needed to speak out about the world crumbling around them.

With these two ideas converging, the band made a seemingly bat-shit-crazy decision: they took all of the work they had done in the previous three years and they threw it out. 

It wasn’t easy and there was the constant threat that the band's record label might have them killed, but the totally insane decision paid off. With new, full-on, musical boners, the band went back to the studio—working with John Hill (In the Mountain in the Cloud), Danger Mouse (Evil Friends), Mike D (Everything Cool), and longtime collaborator Casey Bates (the one consistent producer since the first record). In this newfound creative territory, the album that became Woodstock rolled out naturally from there. Now would be another good time for you to play that air-horn sound effect.
Ok, let’s stop wasting time and get into the songs.

First, there’s “Feel It Still,” an anti-anthem about a clueless rebel wandering aimlessly through the world. Before the release, the band jokingly referred to it as “The Long Awaited Global Smash Hit.” And then it became their most popular single to date—climbing to the top of Billboard’s Adult Alternative chart. Go fucking figure.

The next tracks of note are “Rich Friend” and “Keep On”—a mid-album duo of songs about the tendency of the old and moneyed to leech off of the young and hungry. Or maybe John’s still working through issues with his dad. Tough to tell.

Toeing the line between homage and “I’m too lazy to write my own shit,” is “So Young.” With a lyric lifted right out of “Live Forever” by Oasis, the song is a nod to the English band’s early work—a key influence for P.T.M. during their formative years.

Finally, there’s the intense “Noise Pollution” trying to reconcile the difference between what the modern world promised us and what we got. We were sold on a more peaceful, empathetic, knowledgeable, and connected world. And we ended up with . . . well, whatever the opposite of that is.

Which brings us back to that flaming mountain we were talking about. It’s central to what’s going on with this album. Woodstock is an album that—with optimism and heart—points at the giant pile and says, “Hey, this pile is fucked up!” And if you think that pile is fucked up too, you owe it to yourself—hell, to all of us—to get out there and do something about it.

Oh, and you owe it to the band to buy this album, because, as we mentioned, it’s awesome.

# # #


PORTUGAL. THE MAN
2017 TOUR


JUNE
16                          Kansas City, MO                              Midland Theatre ~
17                          Denver, CO                                       Bluebird Theater
18                          Denver, CO                                       Red Rocks Amphitheatre *^

JULY
20                          Seattle, WA                                      The Paramount
21                          Portland, OR                                    Doug Fir Lounge
22                          Portland, OR                                    Edgefield
25                          Salt Lake City, UT                            Red Butte Garden Amphitheatre
27                          Anaheim, CA                                    House of Blues #
28                          Berkeley, CA                                     Greek Theatre: Berkeley *#
29                          Los Angeles, CA                               Hollywood Palladium #

* w/Local Natives
^ w/Car Seat Headrest
~ w/Electric Guest
# w/ Benjamin Booker

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