6/28/2017

Björk's "Notget" VR video experience wins the Digital Grand Prix at Cannes Lions

Björk’s "Notget" VR video experience wins the Digital Grand Prix at Cannes Lions                                                                              
 
Björk’s virtual reality experience "Notget" was awarded first place in the Digital Grand Prix at Cannes Lions last week. Directed by Warren Du Preez and Nick Thornton Jones, with creative direction from Björk herself and James Merry, the ethereal video depicts a digital avatar of Björk who gives a magical performance adorned in a second skin, in a dark world the viewer becomes immersed in.
 
The video is also the most recent addition to the touring exhibition Björk Digital, where Björk has been showing ground-breaking VR and 360 experiences of songs from her current album ‘Vulnicura.’
 
A 2D version of the video can be viewed here: https://youtu.be/pJDcwXQc5CU
 
Credits:
Creative direction & Masks by Björk & James Merry
VR creative and production by ANALOG
 
Performance capture by Andy Serkis
 
Produced by Campbell Beaton
 
VR consultancy & executive producer:  Andrew Melchior
 
VR Creative : Arvid Niklasson & Matt Chandler
 
Composed by Björk and Arca
Lyrics by Björk
String & vocal arrangement by Björk
Produced by Björk and Arca
Programmed by Arca and Björk
Mixed by The Haxan Cloak
Mastered for VR by Mandy Parnell at Black Saloon Studios
 
Make up: Andrew Gallimore at CLM
Hair: Martin Cullen at Streeters
Special Thanks to: Andy Serkis and Jonathan Cavendish, Derek Birkett, W&N studio
www.bjork.com

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