BREAKOUT WELSH BOMBSHELL RECENTLY FEATURED ON V MAGAZINE’S DIGITAL WINTER COVER, PHOTOGRAPHED BY INEZ & VINOODH
Breakout Welsh musician BETSY has premiered her newest single “Waiting,” available everywhere now via Columbia Records in the US. Says Notion Magazine of the song and video: “A punchy 80s inspired track, Betsy combines elements of soul, disco and house with her distinctive vocals to create an uplifting track that manages to avoid the saccharine trap of much contemporary pop. The video keeps that balance in check too – full of neon lights and hometown glory but given a suitably surreal twist through its cast of characters.”
Affecting and uplifting, BETSY explains the new single "is about that fire and excitement you feel when you meet someone new, fall hook, line and sinker, and it feels like you've been waiting your whole life for them. Hopeless romantic, me!”
“Waiting” follows the success of BETSY’s recent single “Wanted More,” which has surpassed 2 million streams worldwide and hit Top 5 on Spotify’s US and UK Viral Charts.
BETSY recently appeared on the digital cover of V Magazine’s Winter issue, shot by renowned photographers Inez & Vinoodh and styled by Jay Massacret. “The tall, blonde bombshell has the look of a vintage Bond girl and the wit of a Bond villain,” the magazine raves.
Betsy photographed by Inez & Vinoodh for V Magazine; styling by Jay Massacret, jacket by DSquared2, dress by Calvin Klein Collection, and custom neckpiece
BETSY is now putting the finishing touches to her debut album, which will dig deeper into her unlikely musical background. She was born on a goose farm in rural Wales, finding her voice from campfire sing-alongs and the local eisteddfod (where she boldly covered Rage Against The Machine) to the powerhouse vocalists within her parents’ vintage record collection. Keen to pursue a career in music—but knowing nobody in the industry—she was encouraged by her hard-working family to find a fall-back, and moved to London to study fashion design at Central Saint Martins. One distraction led to another when BETSY was invited to design catwalk for the esteemed Balenciaga in Paris: an intense, exhilarating experience filled with fascinating characters, but one that ultimately ate into her song writing. And so BETSY returned to Wales, swapping what many of her peers deemed the job of a lifetime for a grotty caravan in her brother’s garden (which you can glimpse across much of her artwork).
Soon, there was no stopping her—BETSY furiously set about making music again, teaching herself the art of GarageBand and essentially challenging herself to write her way out of the caravan. Fans got an early glimpse via a collaboration with Joe Goddard of Hot Chip, who reworked BETSY’s early solo demo of “Endless Love” into the pair’s acclaimed single. The caravan’s door was then firmly kicked down in 2016, with acclaimed early singles “Fair,” “Lost & Found” and “Wanted More.” Blowing up vulnerable, intimate moments into widescreen and empowering pop, “Waiting” confirms BETSY as one of the year's stand-out new voices.
The Portable Infinite is an online music and arts magazine based in Los Angeles. We are a collective of independent artists supporting and promoting other cutting edge independent musicians and artists.